AutoBeta(AutoBeta.net)05/22 Report--

FAW Group's independent plate has FAW Red Flag, FAW Pentium and FAW Liberation, putting aside commercial vehicle brands, in fact, FAW Red Flag and FAW Pentium are in greater contact with consumers, and today's protagonist is FAW Pentium.

In the recent FAW Pentium 15th anniversary celebration, FAW Pentium released a new brand positioning, a new brand LOGO and new development goals.

On May 18th, FAW Pentium announced its development target, which aims to achieve sales of 300000 vehicles by 2023 and 600000 by 2025, while challenging 1 million vehicles. For FAW Pentium put forward the sales target, in addition to some surprise, more still doubt the target. At present, although the market share of Chinese independent brands is growing and beginning to erode the market of joint venture brands, the development of independent brands is not optimistic at present, and the competition between joint venture brands and independent brands, independent brands and independent brands is particularly fierce. According to the current development situation of FAW Pentium, it is not easy to reach 300000 vehicles in 2023.

It is understood that in 2019, the cumulative sales of the Pentium brand reached 120500 vehicles, an increase of 33% over the same period last year. It rose from 20 to 14 in the ranking of independent passenger cars, and entered the 100000 mark together with FAW Red Flag. At the beginning of 2020, FAW Group put forward the goal of hitting 200000 vehicles by FAW Pentium and FAW Red Flag, and FAW Red Flag also successfully met the group's expectations, while FAW Pentium's annual cumulative sales volume was only 80100 vehicles, which is far from the sales target of 200000 vehicles. There has even been a sharp decline. In the first quarter of this year, FAW Pentium accumulated sales of only 16600 vehicles, a sharp decline again compared with the same period last year.

FAW Pentium also seems to be aware of the development of the market and the situation faced by the brand in the market. According to FAW Pentium's new strategy, it will complete the product layout of six traditional new energy vehicles, such as SUV and cars, within 2021. Production and sales in 2023 will reach 300000 vehicles, realizing the transformation of brand strategy; from 2024 to 2025, the layout of 8 traditional energy products and 5 new energy products will be completed, covering the mainstream product market from A00 to B, and reaching the annual production and sales target of 600000 vehicles, challenging millions of taels of operation.

At the celebration, FAW Pentium once again released a new brand LOGO. This is the fourth time that FAW Pentium has released a new brand logo since its establishment, and it has been less than three years since the last change. In addition, FAW Pentium also creates "intelligent control platform, smart engine power, Zhiyue platform" three major platforms, covering the whole system of products.

According to the concern of the automobile industry, based on the current development of FAW Pentium, the sales target released by FAW Pentium seems radical or even absurd, but the side also reflects FAW Pentium's determination to fight a war. It just seems to be ready for FAW Pentium, what should we rely on to compete with other brands in the market?

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