AutoBeta(AutoBeta.net)05/25 Report--

Selis officially announced today that Selis Huawei Smart SF5 will start delivery on May 29, and the first user delivery ceremony will be held at the Liangjiang Intelligent Factory in Chongqing.

At this year's Shanghai Auto Show, Cyrus and Huawei jointly launched Selis Huawei Smart SF5 electric vehicles, and Selis SF5 has also opened simultaneous bookings at the Selis experience Center, Selis's official APP, Huawei experience stores and online and offline Huawei Mall. And Selis Huawei Smart SF5 has also entered Huawei's flagship store and launched two configurations, including a two-wheel drive version priced at 216800 yuan and an four-wheel drive version priced at 246800 yuan. Selis official figures show that Selis Huawei wisely selected SF5 two-day orders exceeded 3000.

According to relevant data, Cyrus is a 100% stake in Dongkang New Energy held by Ruichi Automobile, a first-class subsidiary of Xiaokang shares in July 2016, and renamed Chongqing Jinkang New Energy vehicle Co., Ltd. at the same time, a 2.5 billion yuan pure electric passenger vehicle construction project was launched. Cyrus is the new energy brand of Xiaokang Co., Ltd., the first model is Jinkang Selis SF5, as an add-on SUV, the subsidized guide price is 24.9-339000 yuan, in fact, the car went on sale as early as June last year. According to its data, Selis sold only 732 vehicles in 2020 and sold only 150 in the first quarter of this year, compared with 54 in March, meaning there are fewer than 100 cars a month.

The main reason for the previous sluggish sales of Jinkangselis SF5 is product power and brand awareness. There are many excellent products at the same price, and consumers' awareness of the brand is not strong. After Huawei announced the sale of cars, some media visited a number of Huawei experience stores that were already selling SF5. The salesperson of the experience store in Vientiane City of Chengdu told the media that there are many people who come to the store to consult cars every day, sometimes dozens of people, and some people will place orders on the spot, but because there are too many orders and insufficient production, orders for May will not be available until at least mid-June.

Cyrus also solved the problems of product power and brand awareness because of the addition of Huawei. At the same time, the addition of Huawei has also led to the growth of the share price of well-off shares. Since March 9, Xiaokang shares under the "Huawei car-building concept" have been on the limit for many days, with the share price rising 158.18%.

According to Shen.com, Huawei is planning to speed up car sales, reaching 200 experience stores by the end of July, and that number will expand to more than 1000 by the end of the year, while Huawei's consumer business and CEO Yu Chengdong have internally set a target of selling 300000 units next year.

In this regard, Yu Chengdong said: "the biggest advantage of Huawei in selling cars is that Huawei has more than 5000 smart stores, which is not in the same order of magnitude as BMW, Mercedes-Benz, Tesla, and the new power of car building. This is our great advantage, covering every important city in China. This is Huawei's long-term strategy for the next 5-10 years." On the other hand, based on the contribution of 10, 000 per car to Huawei, this will increase Huawei's revenue by 3 billion next year. As Cyrus Huawei wisely chooses whether the delivery of the SF5 can meet Huawei Yu Chengdong's target of selling 300000 units next year, this has yet to be verified by the market.

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