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Kia Jiahua was the first batch of MPV models to enter the Chinese market as early as 2004, when Jiahua was already a mainstream model in the MPV market, but due to the relatively low market share of MPV and the increase of market competitiveness, Dongfeng Yueda Kia stopped its production. Many years later, due to the long-term gap in the MPV market, Dongfeng Yueda Kia plans to "revive" the model. According to media reports, the new generation of Kia Jiahua will be officially launched on August 5 this year as the first global model introduced after Dongfeng Yueda Kia brand Huanxin.

On January 6th, Kia officially announced that the brand will launch the new LOGO. The new LOGO is still interpreted as "KIA" in English, but it is also simplified, in which the "I" and "A" letters are shared by strokes, while the oval outer ring is removed, making the overall lines smoother. At the Shanghai Auto Show on April 19th, Dongfeng Yueda Kia announced the launch of the new brand LOGO, and brought three new models, namely, the ACE, the new Jiahua and the EV6. Zhirun is the first model with the new LOGO, the EV6 is the first electric car of Dongfeng Yueda Kia, and Jiahua is the first global model introduced after the brand rejuvenation.

Kia Jiahua, which is about to appear on the market, is made in China with full reference to overseas fourth-generation models, and its appearance adopts SUV Looking conceptual design, which makes the whole car look stronger. At the same time, it will be equipped with a brand-new Kia LOGO, a trapezoidal matrix front face and a unique headlight group, and a suspended roof with a chrome plating design on the rear of the body. The rear of the car adopts the design of through-type taillights, which echoes with the front face. In terms of size, the length, width and height of the new car are 5155/1995/1740mm, the wheelbase is 3090mm, and the layout of 2'2'3 type seven seats is adopted.

In terms of interior decoration, the new Jiahua also uses the latest design language, and the 12.3-inch LCD dashboard and 12.3-inch central touch screen use the popular joint screen design. The volume knobs, temperature buttons and other common control keys in the central control area are all physical design, and the rest of the function buttons are touch-control interaction.

In terms of power, the new car consists of a 2.0T turbocharged engine and an eight-speed automatic transmission, but the specific power data have not been officially released. According to the information declared by the Ministry of Industry and Information Technology, the maximum power of the engine is 233 horsepower.

In fact, the history of Kia Jiahua is similar to that of Honda Odyssey and Toyota Sienna. The first generation of Jiahua was launched in 1998, but it has entered the final stage of the product in 2004, and it is also due to the lack of product strength that it gradually loses its competitiveness. finally, the second and third generation products have failed to achieve domestic production and have been sold in China as imports.

From the perspective of the domestic market, the market share of MPV is increasing, but the layout of related enterprises in this field is still very limited. From the top ten sales, the better models are mainly Buick GL8, Wuling Capgemini, Honda Odyssey / Ericsson, Chuanqi M8 and other models. It can be said that the MPV market still has great potential for development. At present, the competitive products in the market are relatively limited, and it is not too late for layout.

Eventually, of course, we have to go back to the brand. According to the data of the Federation of passengers, Dongfeng Yueda Kia sold 12530 vehicles in April, while Dongfeng Yueda Kia sold a total of 49349 vehicles from January to April, with overall sales still relatively low and a year-on-year decline. It can be said that due to the decline of Korean brands, it has also put a question mark on the entry of Jiahua models, coupled with the addition of more blockbuster MPV models in the future, the new Jiahua is still facing greater pressure.

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