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A few days ago, Wang Xiang, president of Xiaomi Group, said on a conference call about the impact of chip shortage on car construction: "lack of core has no impact on us. The car development cycle is long. It may take three years to build a good car. I don't think the chip shortage will last for three years. I don't think about it now, and Xiaomi car building is still in its early stage.

Wang Xiang believes that it is still too late to join the electric vehicle industry, the electric smart car market has just begun, and the penetration rate is still at a low level, so it is not too late. Xiaomi should first set up a team, conduct in-depth research on the market, and plan for product reproduction. Because to build a car that everyone likes, to build a good car. Certainly will not be very easy to plan a product, must carry out very in-depth research and discussion before planning a product. So it takes at least two and a half to three years to find a good team and then plan a good product and then start working at this pace.

According to related reports: at the end of March this year, Xiaomi announced the formal establishment of the smart electric vehicle project, with an initial investment of 10 billion yuan. Lei Jun, founder of Xiaomi, said that he and the company have been involved in the automobile field for a long time, and have accumulated a lot of related things. For example, there are hundreds of vehicle-related patents owned by affiliated companies, and many departments are linked with cars. I am very optimistic about the electric vehicle industry. In addition, Lei Jun said that the pricing range of Xiaomi's first product will be between 10 and 300000, positioning it as a mid-to-high-end model. The car released by Xiaomi will certainly represent the cutting-edge technology and cutting-edge level, because the mobile phone technology and automotive technology are the same, Xiaomi will live up to everyone's expectations.

At present, the impact of the chip shortage continues to intensify, and many car companies have announced that they have stopped or cut production because of the lack of supply of chips. Hyundai's factory in Yashan, South Korea, had to stop production again this month, and it has stopped production twice this month. Hyundai's No. 3 and No. 5 plants in Ulsan, South Korea, stopped production last week because of a shortage of chips. Audi was also forced to cut production because of a shortage of chips, forcing 10,000 workers to work part-time.

According to research by AlixPartners, the global shortage of semiconductor chips will continue to cause serious losses to the automotive business. Relevant data show that the total revenue loss in 2021 will be no less than 110 billion US dollars, which is expected to affect the production of at least 3.9 million vehicles. However, as TSMC, Samsung, SMIC and other manufacturers announce production expansion, the situation of lack of cores in cars is expected to improve in the future. Pat Gersingh, CEO of Intel, the US chipmaker, also said at the event that it may take two years for the whole industry to solve the problem of chip shortage.

From the current point of view, the shortage of chips really has no impact on Xiaomi, but some industry insiders said to Xiaomi: Xiaomi is still a layman in car building, and car hardware is not what Xiaomi is good at. For Xiaomi, in addition to the transformation of traditional car companies, the future market competition also includes Xilai, Xiaopeng, ideal and new car-building forces such as Apple and Baidu, which also brings great challenges to Xiaomi car-building. As Li wants to say: "the car is very simple, still have to talk with the product." The evaluation of car companies will eventually return to products and sales.

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