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Unlike most car brands that go public, the founder of ideal car recently posted a number of Weibo posts for the new ideal ONE, but beneath these Weibo there were surprisingly consistent voices of skepticism from the first supporters of the ideal ONE.

On May 25, ideal held a spring conference at its Beijing R & D center, at which it shared its recent sales results and announced the launch of 2021 ideal ONE priced at 338000 yuan. Shen Yanan said optimistically after the launch: the order for the new ideal ONE is very strong, and some users have gone to test drive as soon as it is launched in the morning, and the order is increasing and is expected to achieve the goal of selling more than 10,000 yuan a month by September. According to April data released by the Federation of passengers, the ideal ONE delivered a total of 5539 vehicles in April, an increase of 111.3% compared with April 2020. By the end of April, the cumulative delivery volume of ideal cars had reached 51715.

As the product launch was so sudden, many new car owners bought old models without their knowledge, which is why the owners expressed their dissatisfaction on Li Xiang's Weibo account. They think that ideal car sales are hiding information about the new model from them, and they could have waited and bought the new ideal ONE with multiple configuration upgrades at a small price. The main camera of the new ideal ONE is enhanced to 8 million pixels and a recognition angle of 120 degrees; the millimeter wave radar adopts Bosch's fifth generation products and increases to 5, each with a recognition range of 150 degrees and a detection distance of more than 110o; the driving system chips are upgraded to two horizons and the seats in the first two rows of the third generation chips are equipped with electric waist rest and waist massage function. Compared with the old model, the new ideal ONE increases the fuel tank volume from 45L to 55L to 55L and the mileage of NEDC to 1080KM. Compared with the old model, the price of the new model is only 10, 000 yuan higher.

Some car owners said that they repeatedly confirmed with the sales when they went to the store to book a car in mid-April, and the sales firmly replied that there would be no change, even if it was at the end of the year, and certainly not in the near future. The owner then paid the deposit after confirming that there was no modified car on display at the Shanghai auto show in April.

Some car owners who have just picked up the car for less than a week said that although they knew the new model would be released before, they got the news from the sales that the new model would increase by 10%, and the power system had not been upgraded, so they simply did not wait for the press conference to bring up the old model. Later, it was found that the price of the new model only increased by 10,000, but it added a lot of configuration, which said it was unwilling to do so. In the view of these car owners, the pre-sales made it clear that there would be no new model, and even if the new model came out, the software and hardware would be upgraded for free, but when the new ideal ONE was released, there was no news or compensation, and these owners thought that the sales of the ideal car had deceived them.

Ideal car founder Li Xiang mentioned in an interview program that if there is a big difference in the delivery of vehicles between early users and later users, I think it is unfair to early users. Now, this kind of unfairness seems to be happening to the ideal car itself.

These car owners who have similar experiences call themselves "leeks" and set up WeChat groups, which are not rare in terms of the number of people who have joined. A self-proclaimed "Zhengzhou 11 New Leek" also shared her experience with others in this group, which was a chat with the ideal car sales. At 06:30 the next morning, she couldn't wait to question her for having received her sales. After half an hour of communication, the salesman told her that as a salesman, she did not know the company's policy, and that the newly released car was only a minor change.

In retrospect, Liu Jie, vice president of ideal car sales and service, announced the "2020 ideal ONE owner repurchase Policy" in the ideal Community on May 21. This repurchase policy shows that for all the first owners of 2020 ideal ONE models, ideal Automobile provides car owners or immediate family members with a discount of 10, 000 yuan directly against the price of the new products ordered for ideal cars within two years, which can be enjoyed either by replacement or additional purchase. Obviously, this is the ideal car's response to the coming shock. However, the possibility of buying a new car of the same brand within two years is very small, which means that the number of old car owners who will benefit from it is very limited.

Many car owners have also chosen to express their views in the ideal community. Starting from the evening of the 26th, the official car owner app of the ideal car also began to delete the relevant complaint topics, bringing the community back to its original calm appearance. Now you can also see some self-mocking messages from car owners.

For the last autumn communication meeting in November 2020, the ideal car official also caused controversy. In order to reduce the probability of early users getting out of the lower arm ball of the front suspension after a collision, the ideal car will be a free upgrade of the ideal ONE produced on or before June 1, 2020 to get rid of the lower arm ball pin of the front suspension. The ideal car defines this measure as a "free upgrade". Users are not satisfied. Because the so-called free hardware upgrade is actually a recall. Subsequently, the China quality News Network, a media under the State Administration of Market Supervision and Administration, expressed the views of the State Administration of Market Supervision and Administration on the matter under the title of "the sophistry of the ideal car". Finally, ideal issued an apology letter on November 6, saying that it would recall 10469 ideal ONE produced before June 1, 2020 from November 7, in strict accordance with the requirements of the State Administration of Market Supervision and Administration, and replace the lower swing arm of the front suspension with a higher ball pin for users free of charge.

In this new round of controversy, on the one hand, these car owners are trying to protect their rights through legal channels, which needs to prove that the ideal car is deliberately concealed in the sales behavior. most of the front-line sales will explain the misleading to consumers on the grounds of not knowing it. As for whether the court will find that the ideal car sales directly operated can be equated with the position of the ideal car. It determines whether the protection of rights can be successful or not. But it is clear that the ideal executive must be very clear about the timing of the product release.

Shen Yanan, co-founder and president of ideal Automobile, also talked about this issue after the launch of the new model: "the industry itself is accelerating, and ideal cars can not stop the evolution of their products." For users, the ideal car is more from the follow-up car, after-sales service to improve customer satisfaction, through the continuous improvement of service so that user satisfaction. " In the past two days, the car owner under Li Xiang's Weibo rebounded, or he did not expect the result. Obviously, it is not an easy task for car owners to protect their rights. From another point of view, how the ideal car treats these owners will affect the reputation of the new brand.

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