AutoBeta(AutoBeta.net)05/28 Report--

Huawei recently issued a statement saying that it does not build cars, but not building cars does not prevent Huawei from selling cars. Relevant media visited Huawei's global flagship store on East Nanjing Road in Shanghai. After half an hour of observation, 20 car owners entered the store for questioning and test driving.

In the shopping mall where Shenzhen Huawei's flagship store is located, compared with the surrounding Tesla stores, Huawei's stores also have more customers than Tesla stores. Some salespeople revealed that job-hopping also occurred between the two brand stores, and said that due to too many orders, Selis's factory is stepping up production, and now bookings have to wait up for up to 5-6 weeks to deliver. Many car-watchers come from Tesla. The staff table of Huawei stores encountered a lot of users who were supposed to buy Tesla, but because of the negative news from Tesla, they turned to buy Cyrus Huawei Wise SF5.

Although Huawei's car sales are still in its infancy, its performance in terms of orders is impressive. Huawei's flagship store announced on April 20 that it would start selling cars, and sales have soared just two days after the official announcement. According to Selis's official sales figures, as of 24:00 on April 22nd, Selis Huawei's smart SF5 two-day orders exceeded 3000.

Most people find it incredible that Huawei sells cars. After all, there are only a small number of consumers who can buy Huawei cars for affection. Buying cars is more concerned about the performance, price and safety of the car, but now this does not seem to be the case. A clerk at Huawei's global flagship store in Vientiane in Shenzhen said that two weeks after Huawei wisely selected SF5 to enter its stores in China, Huawei's stores across the country had generated 6000 "big orders", and the specific order figures were not accurate.

According to relevant media reports, Huawei is planning to accelerate the pace of car sales, selling cars in 200 experience stores by the end of July, which will expand to more than 1000 by the end of the year, while Huawei's consumer business and CEO Yu Chengdong have internally set a target of selling 300000 units next year. On the sales share of Huawei's smart SF5, many Huawei clerks said they were not clear. According to earlier media reports, Huawei's share with car companies accounts for about 10% of sales, while dealers get 7% and 8% of sales. Take the four-wheel drive version of Huawei Smart SF5, which sells for 246800 yuan, as an example. Huawei stores get a cut of more than 20, 000 yuan for every car they sell. If we follow the sales target of 300000 units in 2022, the revenue will be very substantial.

According to media reports, there are not many Huawei stores that sell and support the test drive of Huawei's smart SF5. According to official information released by Huawei, the first batch of test-driving cities will cover only four cities, including Shanghai, Shenzhen, Chengdu and Hangzhou, and will cover 13 cities, including Beijing, Guangzhou and Chongqing, from May 30. Due to the requirements for store space for vehicle display and test driving, only a few Huawei flagship stores and smart living pavilions support test driving in the first batch of cities. Although not every experience store can show cars and test drives, Huawei's car sales will still have an impact on the auto retail industry on the basis of Huawei's brand and user base.

For Huawei, which does not build cars, it attempts to use its own software advantages to cooperate with car companies. However, for this cooperation model, the new forces of car building also have different views. Xiaopeng Automobile he Xiaopeng said: it is good to cooperate with Huawei, but based on the long-term development, we are more optimistic about the integration of hardware and software. He Xiaopeng said bluntly, "I used to do this model at UC, and then I died miserably." Li Bin also said that all software must be developed by themselves, and the system capability cannot be obtained by cooperation. Yu Chengdong said: "the biggest advantage of Huawei in selling cars is that Huawei has more than 5000 smart stores, which is not in the same order of magnitude as BMW, Mercedes-Benz, Tesla, and the new power of car building. This is our huge advantage, covering every important city in China. This is Huawei's long-term strategy for the next 5-10 years." On the other hand, based on the contribution of 10, 000 per car to Huawei, this will increase Huawei's revenue by 3 billion next year.

It is worth noting that at present, Huawei is only responsible for the sales of Cyrus Huawei Smart SF5, and the specific delivery and after-sale are completed by Cyrus. As a niche brand, it remains to be seen whether Cyrus can deliver the orders brought by Huawei on time and how to ensure that the user experience of the delivered vehicles meets the expectations of Huawei users.

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