AutoBeta(AutoBeta.net)05/30 Report--

According to media reports, NIO may use sub-brands to launch entry-level models. The first model will be called "Gemini" in English and "Gemini" in Chinese. In addition, a tender document for the related project was exposed. From the exposed documents, we can see that the document is a tender announcement of the flexible technical renovation project of the flexible technical renovation project of the production line of 60, 000 Gemini models in Jianghuai, which was released on May 10. It is worth noting that the tender documents show that the current tender project has been announced for the second time, and the release time is May 18. Judging from the above bidding documents, the production plan of the new model has been put on the agenda, and the positioning of the new car will be lower than that of the existing SUV and cars, with a planned annual production of 60, 000 vehicles.

In response to the news, a staff member of the Ministry of Public Relations told the media: "with regard to the new products, everything is subject to official information."

As a matter of fact, it has already emerged at the beginning of the year for the Gemini brand of Xilai car push. On March 4 this year, Jianghuai Automobile said that it had signed a letter of intent for a joint venture with Xilai Motor, and the two sides planned to set up Jiang Lai Advanced Manufacturing Technology (Anhui) Co., Ltd. in Hefei, China. The business purpose of the joint venture company is to lead the manufacturing by innovation-driven, promote the transformation and upgrading of the automobile industry, and explore to create an innovative business model through in-depth cooperation in the field of advanced manufacturing technology and services. The registered capital of the joint venture company is proposed to be 500 million yuan, Jianghuai Motor plans to subscribe 51%, and Lulai Motor plans to subscribe 49%. In addition, on May 10th, Jianghuai Automobile issued a tender announcement for the flexible technical transformation of the Gemini model production line, the final chassis assembly AGV transformation project, with an annual production capacity of 60, 000 vehicles.

At this year's NIO earnings call, Li Bin said that NIO does not rule out the possibility of entering the mass market. according to the current view, its models focus on the high-end market, and its products sell for no less than 350000 yuan. the launch of new models with lower positioning can complement the existing product system of NIO, which will also help NIO to further increase the scale of sales and seize more market share. Li Bin said at the ceremony that the brand will not go down too low and will maintain its position in the high-end market.

Li Bin has also said on a number of occasions that the NIO brand is mainly to enter the high-end luxury market, for the popular market, NIO will enter through other forms, such as Changan Lailai, Guangqi NIO is its attempt. Judging from the previous experience, NIO does not rule out working with Jianghuai Automobile to create new models, or even launch new brands.

Li Bin once said: "although Tesla is the current leader in new energy vehicles, it is not difficult to surpass Tesla." The annual sales target of one million vehicles will be challenged. When the 100,000th car of Xilai went off the line on April 7 this year, Li Bin said it was necessary to achieve annual sales of 1 million or even 1.2 million vehicles.

According to relevant data, delivery of 7102 vehicles was delivered in April, an increase of 125.1% over the same period last year. Of these, 1523 were delivered by ES8 in April, 3163 by ES6 and 2416 by EC6. A total of 102803 vehicles were delivered by the end of April. Tesla's cumulative sales in April were 25845, down 27% from March. Judging from the current data, there is still a certain distance for NIO to surpass Tesla.

It is understood that Tesla's best-selling model in China is model 3, while the price range of model 3 is mainly between 250000 and 330000, while the main best-selling models of NIO are ES6 and EC6, both of which are above 350000. In the huge blank market segment, NIO is in urgent need of a product that can fill the 20-350000 price range to improve its own matrix. NIO brand positioning in the high-end market, according to its previous ideas as a reference, NIO is most likely to enter the entry-level electric car market through other forms.

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