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Tesla's official Weibo account of the Ministry of Justice was opened on June 1. The profile of Weibo is "think independently and distinguish right from wrong". The Weibo certification company is Tesla (Shanghai) Co., Ltd., and the examination time is May 31, 2021. At present, the Weibo account has not released any content, only following 10 accounts, including Tesla and team members Musk, Zhu Xiaotong and Tao Lin of Tesla. As of press time, nearly 5000 people have followed the account.

Subsequently, the Weibo topic "Tesla legal Department opened official WeChat" was searched on top. In response to the opening of the official Weibo of Tesla's Ministry of Law, some netizens commented: "will the roof of the car start indefinitely in the future?" , "have you come to educate car owners?" "specially buy a hot search and tell everyone that you have opened an account?" Don't you like it? "

Of course, some netizens expressed support, "quickly suing rumors mongers" and "not taking sides is the right thing to do. A good business atmosphere requires efforts from all sides, including businesses and consumers. Of course, the most important thing is the relevant law enforcement and regulatory departments. Set up good rules and strictly enforce them! Don't let the good people suffer "and" the so-called Big V who fabricates rumors must be whipped with legal weapons. "

Generally speaking, few brands will set up social media accounts for the Ministry of Justice, and Tesla's adoption of this move may be related to frequent accidents in recent months. Tesla accidents have occurred frequently in the past month, and by combing Tesla's investigation reports on many accidents, the cause of the accident is basically caused by vehicle owners' operational errors or other objective factors, while most car owners think that Tesla has a "brake failure". Up to now, it is still inconclusive whether it is the driver's improper operation or the problems of Tesla's products. However, in the process of safeguarding their rights, most car owners insisted that Tesla had abnormal acceleration and brake failure, while some media reported Tesla's brake failure and abnormal acceleration without verification, causing Tesla to frequently enter the hot search and become the focus of public opinion.

Tesla, who frequently boarded the hot search, affected the sales performance to a certain extent. According to the latest data from the Federation of passengers, Tesla's retail sales in China in April were 25845, down 27.15% from 35478 in March, including 14174 new cars exported overseas. Tesla actually sold only 11671 cars in the domestic market in April. Of course, it is inconclusive whether Tesla's sales in China plummeted because of frequent accidents. Tesla's sales in May or even June are needed to verify the relationship between the two.

Tesla posted a number of apology letters from his own media on Weibo on the evening of May 28th. Tesla official said that thank you very much for your attention to Tesla's relevant information and posts, and more consumers have gradually deepened their understanding of Tesla and electric cars. Tesla said it also contains a little false information, which has brought some trouble to Tesla and the majority of car owners. In order to help you understand the facts, Tesla will share the real situation with you on a regular basis. "the development of any emerging industry is inseparable from the attention and support of the whole society. Thank you sincerely!"

From the pictures of the apology letter, we can see that the media that publicly apologized include 60 seconds to understand cars, Star Channel, Wushang Culture, Mingjin.com, Teikeni Digital Jun and Ruifeng used car Company.

Regarding the social media account opened by Tesla's legal department, well-known car blogger Feng Shiming said on Weibo that "before the union, I asked six media to apologize and felt that the company was trying to intimidate Chinese public opinion through stricter legal measures." in order to ensure the reputation of its brand, so as to save the decline in sales in the subsequent rights era. "

Judging from this series of operations, this intention seems obvious, which can reduce unnecessary reports to a certain extent, but fundamentally speaking, it still needs fewer cases related to Tesla in order to fundamentally reduce media attention.

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