AutoBeta(AutoBeta.net)06/02 Report--

Announced that since June 1st, Mr. Luo Ming will be the general manager and executive committee member of Dongfeng Peugeot Brand Department of DPCA Motor Co., Ltd. Mr. David GUERIN will be transferred back to Stellantis Group because of the expiration of his residency, and he will no longer serve as the general manager and executive committee member of Dongfeng Peugeot Brand Department of DPCA Motor Co., Ltd.

According to previous reports, on November 18, 2019, DPCA announced that Li Guangtao, general manager of Dongfeng Peugeot brand department, would be transferred and David GUERIN, former deputy general manager of Dongfeng Peugeot brand department, would take over as brand general manager. Fr é d é ric CHAPUIS, deputy general manager of Dongfeng Citroen, was transferred back to PSA, and Ren Guang, general manager of Dongfeng Citroen, remained unchanged.

According to the official statement, this personnel adjustment is a normal change of defense. Luo Mingyong, the new general manager, has worked for automakers such as Mercedes-Benz China, Jaguar Land Rover China and Dongfeng Nissan.

On October 29, 2020, Ren Guang, general manager of Dongfeng Citroen, who has been in office for two years, was transferred, and the general manager was replaced by Mao Xinxin, senior director of Dongfeng Citroen, according to the Economic Observer Network. According to the data, Mao joined DPCA in 1996, served as the head of Dongfeng Citroen Brand sales Department in 2018, served as the Senior sales Director of Dongfeng Citroen Brand sales Division from March to October 2020, and is currently the General Manager of Dongfeng Citroen Brand. With the latest personnel adjustment of Dongfeng Peugeot, it means that the heads of Dongfeng Peugeot and Dongfeng Citroen brands of DPCA have been replaced by Chinese managers.

It is worth mentioning that at present, the general manager of DPCA is also held by a Chinese manager. On September 17, 2020, DPCA announced that MASSIMO ROSERBA would no longer serve as the general manager of DPCA, and Chen Bin would be appointed general manager of DPCA through communication between shareholders.

Industry insiders said that although it is a normal job change, Citroen is constantly strengthening its position in the Chinese market, constantly promoting the innovation of Peugeot and Citroen brands in the Chinese market, and now changing the heads of relevant brands to representatives of Chinese nationality. it may further promote the strategy of DPCA.

That's true! At the Shanghai Auto Show, DPCA announced the official launch of a new brand logo. From the new brand logo, the new LOGO will only retain the head details of the lion into a shield, the lion shape is also more powerful than the previous version. Looking back at the development history of Peugeot brand LOGO, you will find that this brand new LOGO pays homage to the shield badge of Peugeot in the 1960s.

At the Shanghai auto show, Dongfeng Peugeot brought the new Peugeot 3008 and the new Peugeot 4008. According to the product plan, the new Peugeot 308 may become Dongfeng Peugeot's first model with a new lion logo, which is scheduled to enter China and be made domestically in 2022, and the new Peugeot 308 has been released overseas.

It is still unknown whether the change of management can improve the development situation of DPCA. According to the data, the cumulative sales of DPCA from January to April in 2021 was 25134, an increase of 116.54% over the same period last year. Chen Bin, general manager of DPCA, has said publicly that DPCA is ready to "burn its bridges" and "fight a war on its back". As for what kind of development it will usher in this year, it is still worth looking forward to.

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