AutoBeta(AutoBeta.net)06/06 Report--

Honda, Nissan and Mazda have announced their latest monthly sales in China one after another. Overall, the sales performance of the three major Japanese brands in China is basically the same, that is, sales declined month-on-month in May.

Toyota China has not yet released the latest sales, but according to Toyota's performance in China, its sales performance is the best among Japanese brands, mainly due to the continued hot sales of models such as RAV4 Rongfang, Carola, Asian Dragon, Camry and Lailin, as well as the growth of luxury brand Lexus.

It is understood that Toyota will release a number of new cars this year. Today, Toyota has launched two models. FAW Toyota mid-term revamped Yize IZOA family officially listed, the price range is 14.58-189800 yuan. As a medium-term revamped model, in addition to the appearance adjustment, the new car also launched a dual-engine model with hybrid system for the first time. GAC Toyota Ling Shang also officially launched today, the new car launched a total of two models, the price range is 14.88-158800 yuan, positioning A + class sedan, wheelbase between Leiling and Camry. In addition, Guangzhou Auto Toyota brand new Hanlanda, FAW Toyota Crown-Lu Fang and other models will also be on the market this year.

Honda's sales in china in may were 128700, down 4.1% from a year earlier and 13.86% from a month earlier, including 62400 for Guangzhou auto Honda and 66300 for Dongfeng Honda.

Honda China does not report specific model sales, but based on previous data, it is not difficult to speculate that Dongfeng Honda CR-V, Civic and XR-V models sell better, basically more than 20, 000 vehicles a month. The monthly sales of Ericsson, UR-V and Yingshi School are basically about 5000 vehicles, while the performance of models such as Hangyu and LIFE is relatively poor.

Guangzhou Auto Honda underperformed Dongfeng Honda, with the highest-selling model being the Honda Accord, with monthly sales of about 20,000 vehicles. Colorful Zhi, Guandao and Haoying models sell about 10,000 vehicles a month. The core sales performance of Ling Pai, Feido and other cars with good sales before is not ideal, which is also the main reason why GAC Honda's sales are lower than Dongfeng Honda in recent months.

Nissan sold 111100 vehicles in China in May, down 14.6 per cent from a year earlier and 13.41 per cent from a month earlier. In terms of specific brands, Nissan sold 82086 vehicles in May, down 15.94% from a year earlier; Qichen sold 6355 vehicles, down 17.59% from a year earlier; and Infiniti sold only 580 vehicles in the month, down 75.53% from a year earlier.

Nissan mainly relies on the volume of four models: Xuan Yi, Teana, Xiaoke and Qijun. Xuanyi is the absolute source of sales of Dongfeng Nissan, but it did not perform well this month, with sales down 16.04% year-on-year and 16.08% month-on-month to 38371 vehicles. Xuanyi through the new and old sales way, with its own strength to occupy nearly half of the brand sales, Xuanyi performance no matter which brand has an absolute advantage. Of course, Xuanyi sales account for half of Dongfeng Nissan, once the sales decline, then the blow to Dongfeng Nissan is also huge. Judging from this month's sales, the decline in Xuanyi's sales has indeed pulled the overall market level of Dongfeng Nissan.

The new generation of Nissan Qijun, one of the best-selling models of Dongfeng Nissan, is expected to go on sale in July, with adjustments in appearance, interior and power, which will be powered by a 1.5T three-cylinder turbocharged engine and a new generation of CVT gearbox.

According to the latest figures released by Mazda China, 14700 vehicles were sold in China in May, including 4385 by FAW Mazda and 10360 by Changan Mazda. According to the top three models reported by Mazda, the Mazda 3 Uncella sold 6800, Mazda Atez 2490 and Mazda CX-5 2240.

In terms of sales volume, the performance of Changan Mazda is relatively stable, while FAW Mazda seems to have the feeling of giving up treatment. At present, only CX-30, Oncella, CX-5 and CX-8 are on sale in Changan Mazda, while FAW Mazda only has two models: Atez and CX-4. The weak matrix and the lack of "popular style" make it difficult for Changan Mazda and FAW Mazda to find a market breakthrough.

Of course, with the exception of Toyota, Honda, Nissan and Mazda, Mitsubishi and Subaru, which are smaller, are less likely to exist.

This month, the sales of most brands have declined compared with the same period last year, which not only has something to do with the off-season of the market, but also has an impact on the shortage of chips. According to the latest AutoForecast Solutions data, due to the continuing impact of the chip shortage, the cumulative number of global car production has reached 2.99 million, while the chip problem will continue to ferment, which may eventually cause the global car production to stop up to 4.09 million.

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