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Will NIO or launch entry-level sub-brands? Official: NIO will maintain its high-end position

2024-11-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)06/06 Report--

According to previous media reports, NIO may use the sub-brand to launch an entry-level model, which will be called "Gemini" in English and "Gemini" in Chinese. At the same time, a tender document for the related project was also exposed. from the exposed document, we can see that the document is a tender announcement for the flexible technical renovation project of the flexible technical renovation project of the production line of 60, 000 Gemini models in Jianghuai, which was released on May 10. It is worth noting that the tender documents show that the current tender project has been announced for the second time, and the release time is May 18. Judging from the above bidding documents, the production plan of the new model has been put on the agenda, and the positioning of the new car will be lower than that of the existing SUV and cars, with a planned annual production of 60, 000 vehicles.

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In fact, the launch of the sub-brand of Xilai has already emerged at the beginning of the year. On March 4, Jianghuai Motors said it had signed a letter of intent for a joint venture with Xilai Motor, and the two sides planned to set up Jianglai Advanced Manufacturing Technology (Anhui) Co., Ltd. in Hefei, China. The business purpose of the joint venture company is to lead the manufacturing by innovation-driven, promote the transformation and upgrading of the automobile industry, and explore to create an innovative business model through in-depth cooperation in the field of advanced manufacturing technology and services. The registered capital of the joint venture company is proposed to be 500 million yuan, Jianghuai Motor plans to subscribe 51%, and Lulai Motor plans to subscribe 49%. In addition, on May 10th, Jianghuai Automobile issued a tender announcement for the flexible technical transformation of the Gemini model production line, the final chassis assembly AGV transformation project, with an annual production capacity of 60, 000 vehicles.

At this year's NIO earnings call, Li Bin said that NIO does not rule out the possibility of entering the mass market. according to the current view, its models focus on the high-end market, and its products sell for no less than 350000 yuan. the launch of new models with lower positioning can complement the existing product system of NIO, which will also help NIO to further increase the scale of sales and seize more market share. Li Bin said at the ceremony that the brand will not go down too low and will maintain its position in the high-end market.

Li Bin has also said on a number of occasions that the NIO brand is mainly to enter the high-end luxury market, for the popular market, NIO will enter through other forms, such as Changan Lailai, Guangqi NIO is its attempt. Judging from the previous experience, NIO does not rule out working with Jianghuai Automobile to create new models, or even launch new brands.

However, according to 36 Krypton, Qin Lihong, president of Lailai, responded that "Gemini" is the code name for a new product to be launched by the NIO brand next year, while Ma Lin, director of corporate public relations, said, "this will not be a low-end product, but the NIO brand will maintain a high-end positioning."

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At present, the main domestic car-building brands are NIO, Xiaopeng, ideal, Weima, Nezha, Zero run and so on, among which NIO is a corner brand in the new power of car-building. According to the latest data released by Xilai, 6711 vehicles were delivered in May, up 95% from the same period last year and down 5.51% from the previous month, including 1412 for ES8, 3017 for ES6 and 2282 for EC6.

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It is speculated that the decline in sales may be directly related to the shortage of chips. In March, Jianghuai Wei stopped production at the Hefei plant for five days. NIO said it plans to speed up delivery in the coming June to ensure the smooth completion of the quarterly delivery target of 21000 to 22000 vehicles.

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