AutoBeta(AutoBeta.net)06/09 Report--

In terms of model naming, the unusual naming of Great Wall has also brought a lot of attention to the model. Names such as Haver Dog, Ola good Cat, Euler Black Cat, Tank 300 and so on have all gained good popularity in the market. Compared with the traditional naming method, Great Wall Motors' novel naming method can make consumers remember better. After all, it can not only increase the topic and interaction of netizens on the model, but also enhance the popularity of the model and brand in the market.

Today, the Great Wall WEY officially announced the color naming of the WEY mocha. From the naming point of view, they all use "Coffee style", which are hazelnut lattes, toffee lattes, vanilla lattes, blueberry lattes, black tea lattes, meteorite lattes and coconut wind lattes. It is understood that the body name of the WEY latte is selected by the user's vote.

For WEY to announce the color naming of the car body, netizens have also said: people will not drink a good latte in the future, I do not know whether the next item will be called cat shit.

It is understood that the WEY latte is the third model named after coffee after the Mocha and Macchiato. The new car is located in the compact SUV, which was debuted at the Shanghai auto show earlier and is expected to go on sale within the third quarter.

The new car uses the latest family design language, the front face is equipped with a wide hexagonal geometric middle net, and the hexagonal intake grille adopts a new lock armour style, with the family lamp group design on both sides and the front surround of chrome decoration.

In terms of size, the length, width and height of the new car are: 4668/1890/1730mm, wheelbase 2745mm. From the side, the new car presents the design line of the traditional SUV. On the tail side, the WEY family taillight group design is maintained.

In terms of interior decoration, the WEY latte penetrating chrome plating line divides the interior into two, the upper layer is the central control area, and the lower layer is the storage area. The color of interior decoration is mainly gray.

In terms of power, the new car is expected to be the first model to take 1.5T intelligent hybrid DHT, focusing on the economy in urban use scenarios, and can realize various working modes such as EV driving, hybrid drive, series drive, energy recovery, idle charging and so on. The total power of the system reaches 175kW and the maximum torque is 530N ·m, which will be matched by the DHT130 hybrid gearbox, which uses only 7.5s for 0-100km/h acceleration and only 4.9L/100km fuel consumption. The continued voyage with full fuel and electricity will exceed the 1000km.

According to data released by Great Wall Motors, Great Wall car sales in May were 86965, up 6.18% from a year earlier and down 5.25% from a month earlier. Cumulative sales from January to May were 517547 vehicles, an increase of 65.32% over the same period last year. Among them, the mid-and high-end car brand WEY, which is expected by Great Wall, sold 3011 vehicles in May, down 39.96% from the same period last year, and 16.13% lower than the previous month. From January to May, cumulative sales of 18277 vehicles, down 12.91% from the same period last year.

At present, the WEY brand owns VV6, VV5, VV7 and other products, but there are not many products that can be relied on. WEY is in urgent need of a new model to drive the overall sales growth. On May 21, WEY launched the new SUV "WEY Mocha", the first Great Wall car based on the "Coffee Intelligence" platform, with a price range of 17.58-218800 yuan. From the naming point of view, "WEY Mocha" is completely different from previous products, using a new naming style, a new appearance design and a new platform architecture, seems to want to change the market impression of the WEY brand. Based on this, WEY Mocha, as the latest SUV model of WEY brand, implies the new development direction of WEY brand, including macchiato, latte and other models that will be launched in the future. As to whether the new products can be recognized by consumers, we still need to wait for market verification.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat