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According to foreign media reports, Klaus Zellmer, which is in charge of Volkswagen brand sales, marketing and after-sale, told the German newspaper Le Monde: "with regard to self-driving, the price of providing on-time service in the future is expected to be around 7 euros per hour." So, if you don't want to drive for three hours, you can pay 21 euros to drive the car on its own. " Such a flexible model will make self-driving a service accessible to everyone, and Volkswagen plans to provide digital services to owners of ID electric cars from Q2 next year, Zellmer said.

This seemingly simple idea may become a new game and strategy for smart cars in the future. Wang Chuanfu, chairman of BYD, once said that car owners now spend several times more time in their cars than before, and the cars of the future will be the era of intelligence. In fact, Volkswagen is not the first to do this. Tesla's autopilot has always been a charging mode, which is only charged on a monthly basis. According to Tesla's data, the proportion of domestic Tesla consumers who actually use autopilot is only about 2%, and there has been no significant improvement in overseas data. There are two main reasons. First, autopilot is only auxiliary driving at present, and many consumers do not trust it very much. Secondly, the price of the monthly fee model is on the high side. Many car owners say that they will not use autopilot very frequently. I don't think it's cost-effective.

It is worth noting that autopilot is an extremely expensive business, and Volkswagen also invests a lot of research and development costs on autopilot. It is not difficult to see that Volkswagen has accumulated some experience on autopilot roads. For Volkswagen, how to commercialize autopilot is the key.

In recent years, automakers have also created more value beyond the product itself, trying to make vehicles look like Smart + connected devices rather than just a means of transportation. Pinning their hopes on automotive software-related services, pay more and more attention to the dividends brought by software services. This model is being incorporated into the future strategy by more and more car companies. Are users willing to pay for it? This has yet to be verified by the market.

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