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Recently, at the Yabuli China Entrepreneur Forum, BYD Wang Chuanfu talked about "Xiaomi building cars": if you go in the wrong direction, it will be a waste of money and time.

Wang Chuanfu said at the meeting that in fact, a lot of big names came in, and 5 billion was not worth the money. For example, Mr. Lei is going to invest 1000 billion. The key is to waste three years of your time. How much is it worth? You can't buy it with money. if the strategic direction of the enterprise is wrong, it may not count as much to lose 5 billion yuan, but you have lost three years, which is very important. Wang Chuanfu said: "there are so many players, who will survive?" There are three key points, the first is to have core competitiveness, the second is to have a very accurate strategy, and the third is to have a mechanism for rapid decision-making. Wang Chuanfu believes that new energy vehicles are new things, there are a variety of routes, if the route is crooked, it may lose a lot of money. "when the iteration speed of new energy vehicles is fast, decision-making is very important, and the market is like a battlefield. No matter the new power of building cars, platforms or mobile phones, they all build electric cars. At present, the penetration rate of electric vehicles in China is only 12%. After the new power of car building comes in, we can take advantage of the flow of mobile phones, fans, and the ecology of the platform to persuade consumers not to buy fuel cars and jointly make the market cake of electric cars bigger. Next, how much you should cut depends on your own technology. "

According to official data released by BYD in May 2021, BYD sold a total of 31700 new energy passenger vehicles in May, an increase of 198.85% over the same period last year, of which monthly sales of plug-in hybrid models exceeded 10,000 for the first time, reaching 12970.

At the end of March this year, Xiaomi announced the formal establishment of the smart electric vehicle project, with an initial investment of 10 billion yuan. Xiaomi founder Lei Jun said, "I and the company have long been involved in the automotive field, and have a lot of related accumulation, I am very optimistic about the electric vehicle industry." In addition, Lei Jun said that the pricing range of Xiaomi's first product will be between 10 and 300000, positioning it as a mid-to-high-end model. The car released by Xiaomi will certainly represent the cutting-edge technology and cutting-edge level, because the mobile phone technology and automotive technology are the same, Xiaomi will live up to everyone's expectations. "

For Xiaomi to join the new energy vehicle, the future market competition not only includes the transformation of traditional car companies, but also includes Xilai, Xiaopeng, ideal and new car brands such as Apple and Baidu, which undoubtedly brings great challenges to Xiaomi car building. Whether Xiaomi can build a car successfully or not mainly depends on the core technology, the adaptation of software and hardware experience to the automotive field, financial stability, and whether it can bring consumers distinctive product performance. The first product of Xiaomi car will not be launched until three years later, and there is too much uncertainty in three years. It will take time to verify whether Xiaomi car can be "successful" and "easy to use".

According to the Federation of passengers, sales of new energy vehicles in May 2021 were 185000, an increase of 177.2% over the same period last year and 17.4% month-on-month. The cumulative sales from January to May of 2021 were 776000, an increase of 235.7% over the same period last year. With the growth of demand for new energy vehicles, more and more technology companies are not willing to play a supporting role in the automobile industry, but also join the ranks of car building. Cross-border car building may inject new development possibilities into the industry, but basic research and development and core technology are the key.

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