AutoBeta(AutoBeta.net)06/11 Report--

According to Tesla's Chinese website, Tesla's Model S Plaid version starts at 1.05999 million yuan, up 60, 000 yuan from the previous price. The 2021 Model S Plaid models are delivered in the United States today, and the starting price of Tesla's Model S Plaid version in the United States yesterday was adjusted to $129990 (about 830000 yuan), up $10, 000 from the previous price.

Tesla's Model S Plaid version was officially launched on September 22, 2020. the car can accelerate from zero to 100km / h in 1.99s with a top speed of 320km / h and an estimated mileage of 628km. Elon Musk, chief executive of Tesla, has said that the Model S Plaid is "the fastest mass production car ever".

It is worth mentioning that this price increase is Tesla's seventh price increase since 2021. Since March, Tesla has raised prices twice a month. Tesla officially announced on May 8 that the domestic standard battery life upgrade version of Model 3 has increased by 1000 yuan, the current price is 250900 yuan, and the delivery period is 2-4 weeks. Tesla China announced on March 24th that the price of the domestic Model Y model has increased by 8000 yuan, including the long-lasting version from 339900 yuan to 347900 yuan, and the high-performance version from 369900 yuan to 377900 yuan.

As for the reasons for the price increase, the official message said that Tesla's price rise "reflects the actual situation of cost fluctuations" and that Tesla will "always uphold the principle of price openness and transparency and continue to bring more quality products and experiences to everyone." Although there is no specific explanation for the price increase, Elon Musk said in response to a question from netizens on his social platform about why Tesla has risen continuously recently, Elon Musk said that Tesla's price rise is due to the supply chain pressure of the entire automobile industry, especially the pressure of raw materials.

Since 2021, the core shortage problem in the global automobile industry has been increasing, including Ford, GM, Honda, Toyota, Hyundai and other car companies have announced to reduce or stop production, Tesla is no exception. In terms of power batteries, the prices of lithium, nickel and cobalt, the main raw materials of batteries, have continued to soar since the end of last year, increasing battery manufacturing costs and affecting the profits of car companies.

According to the Federation of passengers, sales of new energy vehicles in May 2021 were 185000, an increase of 177.2% over the same period last year and 17.4% month-on-month. The cumulative sales from January to May of 2021 were 776000, an increase of 235.7% over the same period last year. Tesla's retail sales in China in May 2021 were 21936 vehicles, with a cumulative sales volume of 128588 vehicles from January to May. Although Tesla's sales in China increased sharply in May, it is conservative whether it will be influenced by public opinion. Some industry insiders believe that Tesla's sales in China may fluctuate in June. "the response cycle of order production is often longer, and the sales data will be delayed by a month or two." Cui Dongshu, secretary general of the Federation of passengers, also said that as a mode of order sales, Tesla's sales will not be negatively affected in the short term.

As for why Tesla's price rises several times but does not affect its sales, some media interviewed Tesla's sales earlier, saying that after the release of Model Y price increase information, many potential customers worried that Model 3 and Model Y prices would rise in the later stage, but stimulated wait-and-see customers to speed up their bookings.

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