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Recently, a screenshot of a chat posted by netizens showed that in a group chat called "core members of the ideal ONE National car Association", the group friends were "reporting on their work" with a group member named "he Rui-ideal car". Judging from the screenshots, they all say, "I have dealt with it on my side, and everyone's mood is basically stable now."our rights protection group has basically disintegrated. At present, it has stopped a lot, and has calmed down, and so on. And this member named he Rui-ideal car replied: "hard work, presidents and management, thank you for working with us through this period of time." Subsequently, some media interviewed the ideal aspect of related matters, and the ideal staff said that there was no "he Rui" in the personnel structure, and the ideal car did not have an official group of riders.

Although the ideal car staff said that "ideal does not have an official group of car friends," several car owners interviewed told the media that they were pulled into the group chat by ideal salespeople, and many of them had the same group of "responsible persons." manage these car groups in a systematic way. Some car owners told the media that the car group was pulled into the group by the sales when the user was picking up the car, and the group was divided into groups by numerical numbers according to the different pick-up time.

A car owner in Shenzhen told the media that his actual experience was basically consistent with the situation described in the online screenshot. It said that it belongs to the "Shenzhen 4 groups", most of the users are car buyers from January to May 2021, and it is also the group with the fiercest demands for rights protection in Shenzhen. In a group of 500 people, there are about 50 ideal workers. In addition, it is also found that the first few members of Shenzhen Group 1-4 are the same group of people, and they are all ideal first-generation users or experienced car owners, who manage the group of car friends as the "heads of car friends' associations".

The owner of the car in Shenzhen said that after May 25, the group of car friends became very strange. " Usually vehicles encounter any minor problems, you can directly answer the Aite staff, riders will also talk about daily, did not find anything wrong, but changed after the press conference. For example, if someone scolds the ideal or wants to safeguard his rights in the group, some people will suddenly jump out and say that he supports the ideal, and then quarrel with the group friends who scold the ideal. I didn't think there was anything wrong at first, but I just had a different point of view. "

Then, the administrator or someone else will come out and say stop fighting. Once a group of riders quarreled with a certain rights owner, and the group friends who spoke for the ideal were promoted to administrators, and the rights owner was kicked out. "

The owner of the car in Wenzhou told the media that he was kicked when he got off the group of friends. In addition, he said that the ideal APP had deleted posts. "they deleted posts and banned words in APP, and those posts that were dissatisfied with the ideal were deleted completely."

It is understood that the new ideal ONE was released and launched on May 25, with a price of 338000 yuan and 348000 yuan. The new model does not change much in appearance and interior, mainly in the software and hardware of the auxiliary driving system and configuration adjustment and upgrade, the new car added / upgraded AD advanced driving assistance system, Gaud HD map, double "range 3" chip and other configurations, the power system is still composed of a 1.2T three-cylinder engine and generator, pure electric mileage 188km, integrated mileage 1080km.

Compared with the old model, although the price of the new ideal ONE has been raised by 10, 000 yuan, it has been upgraded in software, hardware and configuration of the auxiliary driving system. Generally speaking, the new model is still very sincere. Logically speaking, the upgrade of the old model is a normal operation, but the key point is that many consumers do not know that the ideal car will be listed on the new model, the ideal ONE, which is also the main reason for the rights protection incident.

For the 2020 ideal ONE, the ideal car official also gives a software and hardware upgrade plan. Ideal car said that the 2020 ideal ONE and 2021 models have a lot of the same hardware, and will receive simultaneous software maintenance and continuous optimization upgrades in the future. In different parts, the company will also provide hardware upgrade services for old car owners as far as it can. With regard to the upgrade of the old model, the ideal car said that the hardware of the 2020 model is the same as the 2021 ideal ONE engine system, and in the future, it will synchronize the OTA and get the same user experience; the function and experience of voice interaction will also be iterated simultaneously on the new and old models; and the visual parking capability will be the same, and the later experience will also be upgraded synchronously. But there are also some hardware that cannot be upgraded. The hardware and rear three-in-one motor of the 2021 ideal ONE equipped with NOA navigation-assisted driving system have undergone great changes due to the installation of hard points and wire harness on the car body. After many rounds of technical research, there is no way to safely upgrade for users. The 2021 steering wheel is designed for the NOA, the number of buttons and logic have changed, and the harness is not compatible with the 2020, so it cannot be upgraded.

Ideal car will offer the following four paid upgrades for older car owners in the second half of the year: first and second row seat upgrades, electric suction doors with electronic child locks, sports mid-net upgrades, and automatic anti-glare and rimless rearview mirrors. However, none of the above upgrade schemes satisfied the owners of the old ideal ONE.

A lawyer from Jiangxi Bohuai Law firm told the media, "more than 40 car owners have been collected and the case has been filed in Shunyi District of Beijing in the past two days." "sales doesn't mean we don't know, but it makes it clear that there is no new model, so we decided to sue for consumer fraud." It said that the evidence provided by some car owners is incomplete and the case may be difficult. At present, activists are crowdfunding to prepare a class action lawsuit.

Some professional legal personages believe that if the introduction of the product by the salesperson is true and does not make up other facts, it will be difficult to determine in law as constituting sales fraud. At the same time, it is not easy to organize evidence to prove that salespeople subjectively and deliberately conceal the facts.

How to deal with technology upgrading, product iteration and the relationship with consumers will be an urgent problem to be solved by the new power of car building. Luo Lei, deputy secretary-general of the China Automobile Circulation Association, said that at this point, the new power of car-making needs to learn from traditional car companies, which have enough time to brew before new cars are on the market, including the news that new products are about to be launched in the market. at the same time, old products make way for new products, including price.

According to relevant data, ideal ONE delivered 4323 vehicles in May, up 101.3% from a year earlier and down 21.95% from 5539 in April. Ideally, be confident about next quarter's delivery. Ideal plans to sell more than 10,000 cars a month by the end of this year, increasing the number of retail stores from the current 83 to 200.

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