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General Manager of SAIC Volkswagen sales: Tesla is a lot of customer-centered, Volkswagen is

2024-09-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)06/13 Report--

On June 12, the 23rd Chongqing Auto Show officially opened, and many auto brands released changes and new models at the auto show. On the same day, China Automobile Chongqing Forum was also held at the same time, at which many senior executives of automobile companies expressed their views on the development and current situation of the automobile industry.

Yu Jingmin, general manager of SAIC Volkswagen sales, said, "user operation is definitely a system, but the market is the transition of supply and demand, and not all enterprises are customer-centered." For example, I use the user's point of view, I think Tesla is not user-centered, it is focused on supply. " At the same time, it believes that "Volkswagen is a user-centered brand, Solgen is called Das Auto, which sounds like 'this is the car', and the product can represent the brand, but it is precisely with such positioning and feelings that Volkswagen is not afraid when faced with the luxury brand BBA."

According to the information on SAIC-Volkswagen website, from 2000 to 2008, Yu Jingmin served as SAIC-Volkswagen regional general manager, SAIC Volkswagen brand sales director and deputy general manager of SAIC sales company. In 2011, he was appointed head of SAIC's overseas operation preparation group, and in 2014, he was appointed deputy general manager of SAIC passenger car Company. On April 1, 2021, Yu Jingmin was appointed Deputy General Manager of SAIC Volkswagen sales and Marketing, and General Manager of SAIC Volkswagen Automobile sales Co., Ltd. Jia Mingdi, former General Manager of SAIC Volkswagen sales Company, was transferred to Executive Deputy General Manager of SAIC Volkswagen Audi Marketing Division.

SAIC Volkswagen, as a "profit cow", showed a marked slump in car sales in 2020. According to the latest data released by SAIC, SAIC-Volkswagen sold 1505505 vehicles in 2020, down 24.79% from the same period last year, making it the brand with the biggest decline in annual sales. In the first five months of this year, SAIC-Volkswagen sold 467400 vehicles, up 7.67 per cent from a year earlier. It is worth mentioning that SAIC-Volkswagen was able to achieve growth mainly due to the impact of the epidemic in the same period last year. In terms of monthly sales, SAIC-Volkswagen was still under great pressure, with sales of 110000 vehicles in May, down 16.03% from the same period last year.

2021 is the product year of SAIC-Volkswagen, and it is also one of the important ways for SAIC-Volkswagen to narrow the sales gap. Previously, SAIC-Volkswagen has already launched its first pure electric car, the ID.4 X. this year, SAIC-Volkswagen will also launch a number of modified and upgraded models, such as the all-new Lingdu, the medium-term modified Passat and the medium-term modified Polo, the new Tuang, the new Tuguan L, the new Tujia, the new Tuyue, the new Tuguan X, and so on. Whether these models can sell well is the key to their sales recovery.

For Yu Jingmin's point of view, netizens commented that "SAIC Volkswagen Passat is user-centered?" , "the real service for users is to provide safe and reliable products".

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