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Recently, a suspected section of the Great Wall Haval brand 4S shop "indecent" live broadcast clip exposure. According to video footage, a female anchor wearing black silk explained while using her feet to move the vehicle handle. In the video, he said: "Second gear is very easy to hang ah, this is our fourth gear," and then kept using his feet to hang gear, while answering questions from live netizens.

Some netizens also commented on this: Is this the foot gear? No lower limit, in the end is selling cars or selling stockings.

Since the beginning of the epidemic, many automobile enterprises and dealers around the country have also begun to turn to online live broadcasting to sell cars. The process of live broadcasting can be described as "full of variety", which not only starts a series of promotion activities online, but also plays more Internet thinking and has a sense of substitution. Some anchors choose to broadcast live in the store to show you the environment and new car details of the 4S store. In addition, there are also some in their own homes and cars on the live broadcast mode, holding car models to explain the performance knowledge of new cars. Although it is still in the exploration stage in terms of form and content, under the trend of "national live broadcasting", each big car enterprise has also taken a step. However, the car is always a large commodity, there is no on-the-spot car, personal test drive, live broadcast will sell can get out?

It is worth noting that, according to media reports earlier Cadillac and anchor Li Jiaqi a live broadcast, the live broadcast that day watched 14.86 million people. It lasted for nine minutes, which cost up to 3 million yuan, according to Cadillac's public relations company. 3 million yuan promotion fee zero sales, although zero sales, but the reason can be attributed to different live broadcast targets. Most of the time, Li Jiaqi introduced Cadillac's rental plan. For Cadillac, renting a brand has gone out, advertising live is cheaper than advertising in all media across the country.

In September 2019, Tmall Auto joined hands with "Taobao First Sister" Via to sell cars live. According to reports, the data showed that it sold more than 40 new cars worth 89,900 yuan in 15 minutes. According to this calculation, it had sold more than 3 million yuan in sales in 15 minutes. However, according to Via's signing agency statistics, the two-hour live broadcast guidance turnover was finally 1.9 million yuan, which is a far cry from Via's previous 5 hours of 150 million yuan. Compared with Via's high popularity and high appearance fee, it can be seen that the cost performance of this live car sale does not seem to be high.

Of course, online live car selling can break the traditional offline car space limitation, no matter where consumers are, they can learn about the product information through live broadcasting, live car selling also brings immediate results to the car sales in the epidemic situation. On the one hand, through live broadcast can be communicated to more people, but also for the automobile enterprises after the epidemic sales performance rebound to bring more opportunities. On the other hand, even if the volume of a live broadcast is not ideal, but for car companies, a live broadcast of fire can at least complete a large area of consumer coverage.

Selling cars with live broadcasting not only breaks the limitation of time and space, reduces users 'doubts, but also shortens the distance between brands and consumers, realizes the improvement of brand sound volume, and then promotes the subsequent sales transformation. However, if you want to go for a long time, you must not rely on edging and vulgar content to support it.

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