AutoBeta(AutoBeta.net)06/14 Report--

Recently, Xiaokang Co., Ltd. released May data showing that Chongqing Xiaokang sold 27959 vehicles in May, up 31.19 percent from the same period last year, including 3038 new energy vehicles, up 75.51 percent, and 24921 other models, up 27.27 percent from the same period last year.

At this year's Shanghai Auto Show, Cyrus and Huawei jointly launched the Selis Huawei Smart SF5 electric car. Selis SF5 also opened simultaneous bookings at the Selis experience Center, Selis's official APP, Huawei experience store and Huawei Mall online and offline, while entering Huawei's flagship store. It is understood that the car launched a total of two models, of which the two-wheel drive version sells for 216800 yuan and the four-wheel drive version sells for 246800 yuan.

Judging from the data, although the sales of well-off new energy in Chongqing have risen sharply, its main selling model is not Cyrus Huawei's smart SF5. Selis SF5 sold just 204 cars in May, compared with 129 in April, according to figures released by Zachti. In other words, the main models of Chongqing well-off new energy are still other sub-brands, such as Ruichi, which focuses on pure electric commercial vehicles, and Dongfeng Xiaokang and Dongfeng scenery, which are also sold with new energy vehicles.

It is important to note that Cyrus Huawei Smart SF5 did not start delivery until the end of May, and it is normal for sales to fall short of expectations, so sales of Cyrus SF5 in June are expected to rise to a higher level. But then again, it's hard to say whether Cyrus SF5, a technology blessing for Huawei, can turn around. After all, for most consumers, buying Selis SF5 values Huawei's technology more than Selis's brand awareness. According to media reports, the display of Cyrus SF5 models in Huawei stores has indeed attracted a lot of consumers to stop and watch. A salesperson said that the most common question consumers consulted after the exhibition car entered the store was "is this made by Huawei?" . When it was learned that the model was a partnership between Huawei and Cyrus, the next question was "who is Cyrus?"

As a new energy model starting at 200000 yuan, the biggest bright spot of Cyrus SF5 is undoubtedly the support of Huawei technology. It is understood that although the car is not built by Huawei, its electric drive, engine and audio systems are all provided by Huawei. In terms of Smart Internet, the car is equipped with Huawei HUAWEI DriveONE electric drive system, HUAWEI HiCar, HUAWEI Sound audio technology.

After taking over the car business, Yu Chengdong, the current Huawei smart car solution, said: "300000 cars will be sold next year!" Yu Chengdong has just made such bold remarks, mainly due to Huawei's sales channels. It is understood that Huawei plans to sell cars in 200 experience stores by the end of July and expand to 1000 by the end of July. In the future, Huawei will have 5000 experience stores selling cars at the same time, which does have enough advantages in the current car-building field.

In addition to Cyrus, Huawei has launched the ARCFOX α S Huawei HI version in deep cooperation with BAIC Blue Valley, with an advance price of 38.89-429900 yuan. It is understood that the model is equipped with Huawei self-driving technology, equipped with Huawei smart car solution, integrated Huawei intelligent high-order autopilot system, Hongmeng OS Smart + connected cockpit and so on. This model represents Huawei's highest level of self-driving at present. However, unlike Cyrus, the model will not appear in Huawei experience stores, but will choose to sign a strategic cooperation with Guanghui Motor to lay out sales channels, which not only requires a huge amount of money, but also much slower in brand promotion. in this case, it is difficult to improve sales qualitatively in the short term.

Although Huawei has reiterated many times that it will not build cars, it has not been idle for a moment in the layout of the auto market. in addition to Cyrus and BAIC Jihu, Huawei will also cooperate with Changan Automobile and Ningde era to launch high-end brands. Starting from Huawei itself, such a development strategy also has certain risks. After all, Cyrus and BAIC Jihu are not well-known in the domestic automobile market, but their prices are not low. If there are quality problems with the products, will consumers point the finger at Huawei? In fact, in the context of national car-building, Huawei, as a leading domestic technology company, can be seen as a way to keep up with changes in the market, but this way is also helpless.

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