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2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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AutoBeta(AutoBeta.net)06/15 Report--
According to media reports, on June 14, Xiaomi's official website released a number of job postings related to autonomous driving. According to the published pictures, the recruitment positions include data platform, vehicle infrastructure, decision planning, millimeter wave algorithm, development tools, front-end platform development, embedded software, control, perception, high-precision map, simulation platform, etc., and each recruitment advertisement is preceded by an "urgent" word. In addition, recruitment information shows that the above work addresses are in Haidian, Beijing.
Since Xiaomi built a car on March 30, Xiaomi Group issued an announcement saying that Xiaomi officially entered the smart electric vehicle industry. It is proposed to establish a wholly-owned subsidiary responsible for the smart electric vehicle business. With an initial investment of 10 billion yuan and an expected investment of 10 billion US dollars over the next 10 years, Chairman Lei Jun will also serve as CEO of the smart electric vehicle business. Lei Jun said at the press conference that this will be the last major entrepreneurial project in his life and is willing to bet all his reputation. And Jun said Xiaomi's first product pricing range will be between 100,000 - 300,000 yuan, positioned as a mid-to-high-end model. The car released by Xiaomi will definitely represent cutting-edge technology and cutting-edge level, because mobile phone technology and automobile technology are interlinked, Xiaomi will not live up to everyone's expectations."
Lei Jun, chairman of Xiaomi Group, has also conducted inspections in various places since then, frequently entering and leaving various OEMs. It is worth noting that on the 8th of this month, Lei Jun had a low-key visit to Baoding's Great Wall Motor R & D Center, although both sides did not announce the purpose of the trip, but the industry believes that it is related to Xiaomi's OEM. As early as Xiaomi did not formally join the car-building army, has been actively layout of the automotive field.
According to relevant statistics, as early as 2012, Xiaomi began to apply for automobile technology patents, and then there will be an increase in related patents every year. By 2020, Xiaomi Group has more than 800 patents related to automobiles, of which invention patents account for more than 96%. However, in fact, most of Xiaomi's patents designed to build cars are patents such as "car whistle volume adjustment method and device,""fatigue driving detection method and device,""control vehicle preheating method and device,""vehicle Bluetooth broadcasting method and device," etc. Although it sounds interesting, they are not patents of "hard core."
At the 2021 China Auto Chongqing Forum, Wang Chuanfu, Chairman and President of BYD Co., Ltd., made it clear: "In the future, BYD will support the development of Xiaomi cars in the automotive business, and not only support, BYD and Xiaomi are negotiating some projects in the automotive field."
From Xiaomi's progress in early June, it can be seen that Xiaomi constantly visits car enterprises to seek cooperation, while starting to recruit self-driving talents, but also fully demonstrates the sense of urgency to build cars. Although Xiaomi Group has certain advantages in the mobile phone market, and the funds are strong enough, it is obviously unrealistic for Xiaomi to fully master the mature production line, because it not only requires huge funds, but also takes a lot of time to precipitate. For the time being, deep cooperation with the OEM and investment in automatic driving may be the fastest way for Xiaomi to build cars. However, it is not easy to establish a foothold in the car-building field and will still face great challenges.
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