AutoBeta(AutoBeta.net)06/17 Report--

Today, the tank brand officially issued a "notice on the stop taking orders of the Tank 300 Explorer", saying that the reason for the suspension is to optimize the configuration structure of the product matrix and improve production efficiency.

The details are as follows: dear tank hands: in order to optimize the product structure and improve production efficiency, tank 300 explorers will stop receiving orders at 24:00 on June 20, 2021. Before 24: 00:00 on June 20, users who are interested in the explorer of Tank 300 can still order normally on Tank TANK App. Previous orders placed by users will not be affected, and we will carry out normal production and delivery in accordance with the scheduling order. The follow-up tank 300 will also continue to pay attention to the market situation, maximize the needs of users, adjust the configuration level, and optimize product power and delivery efficiency. Thank you for your continuous support and companionship. If there is any adjustment plan, we will announce it as soon as possible. Please pay attention to the correspondent broadcast in time.

It is understood that the tank 300 will be launched on December 17, 2020, with a total of four configured models with a price range of 17.58 yuan to 220000 yuan. The explorer who suspended the order is its entry-level model, with a price of 175800 yuan. The Tank 300 is a brand new model based on the "WEY Tank" platform and is positioned as a compact SUV that focuses on off-road.

Since the launch of the tank 300, it has been in a state of hot sales. According to the news released by Great Wall Motor earlier, the number of orders for the tank 300 has exceeded 10,000 units after only half a month of pre-sale.

It is worth noting that on March 25 this year, the WEY brand of Great Wall announced on its official Weibo that orders for the tank 300 will be suspended from March 29. The reason for the suspension of sales is not due to major quality problems or chip shortages of the outside-reported tank 300, but because of "insufficient production capacity and need to be revamped." According to the official notice issued by WEY, orders for the tank 300 have continued to rise since its launch, and there has been a backlog of orders, resulting in a long delivery waiting period for many users. In order to improve this phenomenon, there will be a "temporary suspension of sales" and 50 new production line robots, which will be used to improve the production tempo and break through the capacity bottleneck. The "production increase / upgrade" is expected to begin on March 29, and the commissioning is expected to be completed on April 10.

Although there is no positive response from the official response as to whether the explorer stopped taking orders because of the chip shortage, it is not difficult to see that the chip shortage has had a certain impact on the production of tank 300 from the previous announcement of WEY vehicles in the official APP. In a previous announcement, WEY officials said that "due to the supply of some overseas purchased chips, the production rhythm, delivery and delivery progress of tank 300 models will be affected to varying degrees between March 10 and March 30."

According to relevant data, the cumulative sales of Great Wall vehicles from January to April reached 430582, an increase of 86% over the same period last year, including 5500 tanks in April. The WEY brand sold 12018 vehicles in January, of which 6018 tanks were sold, accounting for about 50 per cent of WEY brand sales. In February, sales of tank 300 reached 3300, accounting for more than 60 per cent of sales.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat