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Recently, some netizens posted a marketing video about a car sales company on the Internet. From the video, you can see a female saleswoman holding a sign that read: one order: report, two orders: kiss, three orders: dinner together, four orders: it's up to you. Company staff later responded to the incident on Wechat, saying the event was "real and the price was still favorable".

For this matter, netizens have said: hold into a newspaper, this level of education is also this kind of creativity. Give full play to imagination, vulgar, car sales industry is so difficult and other comments.

When it comes to marketing events, what is more impressive should be its "stepping on the car door" marketing incident. Earlier, netizens revealed that Jetta brand dealers also played and stepped on the car door. The video, provided by netizens, shows a car salesman standing on each of the four doors of a VS5 display car at a Jetta brand dealer, shaking rhythmically as if to say something. There is no doubt that the purpose of this move is to prove the quality of their own brand products, even if swaying vigorously, the doors and hinges will not be deformed.

In addition, door-stepping marketing was also displayed on the FAW-Volkswagen booth at the 2017 Yancheng International Automobile Expo. According to the relevant video shows: Volkswagen's door under the shaking of eight big men, there is no accident, the atmosphere is very active, the host shouted in the countdown to witness the great moment with the audience.

It is understood that the door hinge strength load must be in line with the national standard before it will flow to the market, and the weight of just a few people is difficult to deform the door. In the process of shaking, the vehicle shock absorber will also stretch, absorbing most of the energy of stepping on the door. It can be seen that there is no inevitable relationship between the form and strength of door hinges and vehicle safety.

When doing new car promotion, automobile brand manufacturers are bound to take into account the brand image, product positioning, user group characteristics and other aspects, and finally choose the scheme with the best effect, including the choice of spokesmen, copywriting planning and so on should meet the needs. A good marketing case can bring the brand back to life, on the contrary, it can also make the brand fall into the abyss.

Earlier, Chery was accused of using "vulgar" copywriting at the launch of the new car. At the launch of Arizawa's new 5 PLUS car, Chery officially issued the slogan that "all men love Ozawa, with or without Maria." The press conference, which was full of positive energy of youth, has changed its flavor. In Chery's official propaganda, there seems to be no difference only from the literal point of view. "Ozawa" means Aizawa. However, the combination of "Ozawa" and "Maria" is suspected of "touching porcelain" Japanese adult movie stars.

As the launch of the new car was broadcast live to the national audience through the online platform, the copy of the promotion also quickly aroused heated discussion among netizens. Most netizens criticized Chery's poor and vulgar marketing methods and said, "is this selling cars or what are you doing?"

In addition, on December 17, 2020, an advertisement for Mercedes-Benz appeared on moments, which also capsized. Its content uses the story of NBA basketball star Allen Iverson to promote Mercedes-Benz 1.3T engine: height is not the only standard of basketball, small engine is not the only standard of engine. Small players can also play a wonderful perspective to fit their own point of view. The advertising video of Mercedes-Benz is directed at the famous basketball player, but unfortunately, it is not Iverson himself. Even the name of Iverson has been changed to "Iversen" by Mercedes-Benz, which is only one letter apart.

This is the comment given by netizens on "shanzhai", "touching porcelain", "garbage", "Low explosion" and so on.

From the above examples, it is not difficult to see that any marketing behavior is called creativity, if it is not good, it is easy to capsize, marketing must pay attention to grasp the yardstick.

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