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Dongfeng Lantu FREE has sold 313600 CEO: we are not competitors with ideal

2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)06/19 Report--

On June 19th, Dongfeng high-end brand Lantu announced that its first production model, Lantu FREE, was officially put on the market, and the new car launched two power models, the pure electric version and the extended range version, with prices of 333600 yuan and 313600 yuan respectively.

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As the first model of Lantu car, the appearance of the new car is based on the Lantu iFREE concept car. The front face straight waterfall type middle net is equipped with the penetrating wing lamp group and the luminous front LOGO, and the narrow penetrating headlamp is connected to the Lantu car logo. The rear part of the car echoes with the front design, such as through-type taillights, sunken lower encirclement, etc., which looks more atmospheric. In terms of size, Lantu FREE locates medium and large SUV, length, width and height are 4905/1950/1690mm, wheelbase 2955mm respectively.

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In the interior part of the car, Lantu FREE adopts a penetrating triple screen design connected by a full liquid crystal dashboard, a central control multimedia display screen and an additional multimedia display screen, and the triple screen can be raised and lowered automatically according to different driving modes. The new car also uses a three-spoke multi-function steering wheel and a small number of physical buttons and electronic shift mechanisms in the central aisle, further enhancing the new car's sense of technology.

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In terms of power, Lantu FREE offers two types of models: the added program and the pure electric version, in which the added model uses a 1.5T four-cylinder engine with a front and rear motor of 694hp with a maximum torque of 1040 Nm; the pure electric version is divided into two types, one is a two-wheel drive version with only a single motor, with a maximum power of 347hp, a maximum torque of 520Nm and a pure electric range of 505km The other is a four-wheel drive version with dual motors, with a maximum power of 694 horsepower, a maximum power of 1040 Nm and a pure electric mileage of 475km.

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Dongfeng Automobile Group has four independent brands, namely, Dongfeng Fengshen, Dongfeng scenery, Dongfeng Fashion and Dongfeng Qichen. These four independent brands are basically located in the low-end market. The newly released Lantu brand is mainly committed to the high-end new energy market, undertaking the high-end task of Dongfeng Company.

From the positioning of Lantu FREE, the main competitor of add-on model is ideal ONE. Not long ago, ideal ONE has just completed a revamping and has been upgraded in many aspects. Compared with the price, the ideal ONE price is 338000 yuan, and the Lantu FREE is 313600 yuan. From the power point of view, the ideal ONE adopts a power system composed of a 1.2T three-cylinder engine and a generator, with a comprehensive maximum power 245kw and a maximum torque of 455N ·m. Lantu FREE adopts a power system composed of a 1Power5T four-cylinder engine and a generator, a comprehensive maximum power 510kw and a peak torque of 1040N ·m. However, in terms of size, the ideal ONE has certain advantages: its length, width and height is 5030/1960/1760mm, wheelbase is 1935mm, 5-door 6-seat SUV, Lantu FREE length, width and height is 4905/1950/1660mm, wheelbase is 1960mm, 5-door 5-seat SUV.

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However, ideal car CEO ideal has previously said, "it is absolutely a good thing for new players to enter a field with serious intentions, which can quickly increase the attention of this field and the confidence of consumers." The media write about Lantu to challenge the ideal car every day, but they do not know that we have been communicating privately for a long time, let alone any hot information about extended range electric, which is a win-win situation for all of us. "

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Lu Fang, CEO of Lanto Automobile, also said in an interview, "We are not competitors with ideal." We are comrades-in-arms in the trenches with all the new energy car companies, and our common goal is to continuously transform traditional fuel vehicles into new energy vehicles and enlarge the electric car market, which is what we expect. "

Lantu FREE's performance in the market is not easy to evaluate, after all, Lantu FREE's direct competition in the market performance is not bad. According to the plan, the Lantu brand has planned nine models, covering sedan, SUV, MPV, crossover vehicles and high-performance headlights. From 2021 to 2025, Lantu will put no less than one new model on the market every year.

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