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Recently, at the 2021 China Automobile Forum, Li Yunfei, general manager of BYD's passenger car brand and public relations department, said, "We are Chinese brands, we want generous Chinese brands, and the cars we sell abroad are all Qin, Tang, Song, Yuan and Han dynasties." if we want to learn English, why can't foreigners learn English? All the buttons used by BYD abroad are in Chinese.

Netizens have put forward their own views on this. Some netizens said, "BYD does not want to re-mold the exported cars to save costs, so it directly uses the Chinese button." Some netizens also expressed support for BYD's approach, "what happened with Chinese characters, piercing the heart of the Muyang dog?" All the control screens of the Chinese space station are all Chinese characters, there is no English version, and now European astronauts are already learning Chinese in order to join the Chinese space station in the future. "

It is understood that in the early days, BYD's models were named with letters and numbers, including F0, F3, E5, E6, G3, G5 and so on. With the development of the brand, BYD began to layout the dynasty series of products, launched Qin, Yuan, Song, Tang, Han and other series of models, and adopted the seal body logo.

Earlier, when Wang Chuanfu, chairman of BYD, was interviewed by Yu Minhong, chairman of New Oriental Education and Technology Group, Yu Minhong asked Wang Chuanfu, "many car companies like to give their cars a foreign name, which looks foreign, while BYD does the opposite and uses the name of the Chinese dynasty." In response, Wang Chuanfu responded, "when we started a business in the early days, we were relatively poor, but when you really have a large-scale enterprise, the purpose of starting a business is no longer to make money, in fact, the rest is all for a kind of backbone."

Wang Chuanfu said: we Chinese have always been diligent and industrious, and we want to make the enterprise as high as the Chinese people should. And our industry is no worse than yours, or even better. Now that we are doing this as an enterprise, are we still for the sake of money? How much money can we use? The main purpose is to fight for breath, to fight for the Chinese people, and to make the enterprise a global leader. Therefore, it is also the purpose for BYD models to be named after dynasties, in order to get others to buy our products according to our Chinese brands.

In spite of this, in the eyes of some consumers and netizens, BYD's naming method still looks a bit corny, and even car owners who know BYD know that the interior function buttons of BYD models are also in Chinese type. this has also caused a lot of netizens' ridicule.

In response to this situation, Wang Chuanfu also explained that it is necessary to use Chinese buttons, and it is never possible to change this decision, and Wang Chuanfu is firm: this is Chinese character culture, even if you do something wrong, you have to stick to it.

According to public data, BYD, as a Chinese independent automobile brand, was founded in 1995, mainly producing commercial cars and family cars and batteries. Since its inception, BYD has replaced LOGO three times. At the beginning of its establishment, BYD imitated the blue sky and white clouds of BMW, which was released in 2007 using the letter "BYD". In January this year, BYD revolutionized LOGO again. The new logo also uses the letters "BYD" as the design core, but uses a simple metal texture and removes the oval outline, making the simplified logo more beautiful.

However, at present, most of BYD models still use the old car logo, which has also met with the dissatisfaction of many netizens, that "lack of design sense." A few days ago, BYD EA1 has completed its declaration at the Ministry of Industry and Information Technology, and the new car has been officially unveiled at the Shanghai Auto Show. The first model based on BYD's e-platform 3.0 (Dolphin) will be sold on e-net in the future. the car may be the first BYD model with a new brand logo and is expected to go on sale at the end of August.

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