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Dongfeng Honda CR-V has always been a benchmark, not only in the SUV field, but also in the auto market as a whole. In addition to leading design concepts and scientific and technological innovation, this position is also rooted in excellent product quality and market reputation.

The name CR-V comes from "ComfortableRunabout Vehicle", which translates to "city SUV". CR-V, as a classic global model of Honda, has entered the Chinese market since 2004. With its strong product power and excellent quality, it is deeply trusted and loved by consumers. It sells well all the year round, leading the market segment, and the total number of users has exceeded 2.2 million.

All-round products win over consumers

From the product strength point of view, Dongfeng Honda CR-V in appearance, safety, fuel consumption, control, power, space and other aspects of excellent performance, all aspects of balanced performance, there is no obvious deficiency. Take the newly listed CR-V sharp hybrid e + model for example, its SPORT HYBRID e + plug-in system based on i-MMD hybrid system is composed of 2.0L engine + motor, the system integrates the maximum power 158kW, the comprehensive fuel consumption is as low as 1.3L per 100km, and the pure electric life reaches 85km, which is the industry leader in terms of both technical basis and economy. It is precisely because of the continuous self-iteration that CR-V, which is already superior to its peers, continues to maintain its leading position in the industry.

In the face of the increasingly stringent demand of consumers to buy cars, products must proceed from the interests of consumers if they want to get the choice of consumers. The brand idea of "user-centered" has run through all aspects of Dongfeng Honda CR-V family. For example, in terms of product color matching, taking into account the personalized consumer needs of users, the upgraded Dongfeng Honda CR-V adds many new colors such as Moonlight Blue, Yindai Grey, Yayun Gold, etc.; for example, in the comfort configuration, the powerful Honda CONNECT smart guide interconnection 2.0, kick induction tailgate, mobile phone wireless charging and other configurations also add a lot of competitiveness.

High value preservation and good reputation achieve benchmarking status.

The preservation rate is not only the embodiment of the comprehensive strength of a car, such as quality, performance, sales and word-of-mouth, but also reflects the degree of market recognition. For users, the value preservation rate not only directly affects the use experience, but also related to the economic investment when changing cars, which is a key reference index. In this regard, CR-V 's performance has undoubtedly reassured consumers.

In the ranking of 1-5 years' preservation rate of SUV in 2017, CR-V 's 5-year preservation rate ranks first.

In 2018, CR-V won the first place in the 3-year value preservation rate of the domestic compact SUV.

In 2019, CR-V won the first place in the list of medium-sized SUV in China's automobile preservation rate.

The report on the value preservation rate of Chinese cars in 2020 won the first place in the list of 1-5 years' value preservation rate of compact SUV vehicles in 2020, and won the first quality of compact SUV in the same year.

In the report on the value preservation rate of Chinese cars in 2020 released by the China Automobile Circulation Association in January this year, CR-V won the first place in the 1-5 year value preservation rate of compact SUV cars in 2020 with a three-year preservation rate of 79.97%.

Complementary to the preservation rate, the failure rate of CR-V is also low. Through the professional complaint website, we learned that it was rarely seen in the model complaints in the past year. This not only proves the excellent quality of CR-V, but also reflects Dongfeng Honda's strong enterprise strength and strict quality control standards.

Honda Suichiro once said: "it is consumers and users who are most qualified to judge Honda products." "customer satisfaction first" has always been the goal pursued by the CR-V family and even the whole Dongfeng Honda. For consumers, CR-V can bring more superior driving experience, higher value preservation rate, and more comprehensive safety protection, which are the "killer mace" that support CR-V to create a good user experience and lead the same class of models.

For 17 years since entering China, CR-V has always put consumers first, listened to customers' voices, met their demands, and won a good reputation with high-quality service. Simple and straightforward comments such as "spacious, comfortable, fuel-efficient" and "easy to buy, comfortable to drive, and easy to use" reflect users' high recognition of this car.

If there is a MVP (most valuable player) in the auto world, then CR-V must be the best choice. It is the star model of Dongfeng Honda and sets a benchmark for the SUV market and the automobile industry as a whole. From design, production to sales and service, from quality and performance to space and configuration, CR-V is at the top of the industry in the whole life cycle and every product strength, and remains so all the year round. Such products are not only the good news for consumers, but also the hope of the whole automobile industry.

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