AutoBeta(AutoBeta.net)06/22 Report--

Recently, China Automotive Research C-NCAP issued a notice to complete the collision test of the 10th generation Sonata, and released on-site collision test videos and pictures, some of the projects did not meet expectations. According to the official website of C-NCAP, the car selected by China Automobile Research Institute to participate in the crash test is the Beijing Hyundai BH7150DAAS (the elite version of Hyundai's 10th generation Sonata 270TGDi DCT GLS), which is a second-low model with an official guidance price of 171800 yuan. According to the plan, the car has carried out four tests of 100% frontal rigid barrier collision, whipping, side collision and 40% frontal offset collision from June 16 to June 18.

From the video point of view, Sonata's performance is not much of a problem in a 100% frontal collision, but it is surprising in a 40% offset collision between the side and the front. In the front 40% offset collision, the A column of the new Sonata is obviously bent, and the angle of crease deformation is visible to the naked eye. In addition, the protection of the side air curtain on the head is very limited, and the dummy should be hurt a lot. Imagine how the model would perform if it were the 25% offset crash test of the China Insurance Research C-IASI.

It is understood that at present, China Automotive Research C-NACP has completed the testing of five popular T5 EVO, Honda flying, Volkswagen POLO, Kia KX3 and Chuanqi GS4 models, all of which have A-pillar bending in the front 40% offset collision.

In the side collision, the mobile test trolley is 1.4t, the collision speed is 50km/h, the invasion of the back door after the collision is too large, the deformation of the back door of Sonata is serious, and the cockpit is obviously invaded, you should know that the side collision test speed of China Automobile Research is only 50km/h, at this speed, the deformation of the door is so serious, if the speed is faster, the deformation of the door will be more obvious.

As a joint venture company established in 2002, Beijing Hyundai has been developing for nearly 20 years, but the current development situation is really not optimistic. According to the data, Beijing Hyundai's sales exceeded 1 million for four consecutive years from 2013 to 2016, with annual sales of 1.14 million vehicles in 2016, reaching its peak. But in 2017, sales suddenly dropped to 785000, with cumulative sales of 790000 in 2018 and 716000 in 2019. In order to save the situation, Beijing Hyundai launched the new Elantra, the 10th generation Sonata, the new ix35 and other models in 2020, the products are younger, but sales still can not stop falling, falling again to 502000 in 2020. Of course, the decline in sales can be attributed to the impact of the epidemic, but product problems are definitely an important reason for the decline in sales.

Back to Sonata, in order to reverse the decline, Beijing Hyundai first brought the 10th generation Sonata, which was officially launched on July 22, 2020. the new car offers a power combination of 1.5T engine + 7DCT dual clutch transmission and 2.0T engine + 8AT gearbox for consumers to choose from. Compared with the old models, there is a huge improvement in configuration and performance, and the appearance is also more youthful. Admittedly, this model is of great significance to the reverse development of Beijing Hyundai, and it can be said to be a survival model. However, the arrival of the new Sonata has also failed to restore Beijing's modern situation. According to the data, the retail volume of Sonata from August to December 2020 was 3305, 2192, 1964, 1674 and 1709 respectively. The sales from January to May in 2021 were 1408, 762,719,611 respectively, and the cumulative sales in the 10 months on the market were only 15000. As a B-class car, half a year's sales are less than those of Camry, Accord and Maiteng.

Back to the new Sonata, it is understood that the new ten-generation Sonata is a global model, the car has passed the IIHS crash test in the United States, and the crash test results are quite excellent. According to the official website of the US IIHS, the 2020 Sonata got the TSP (Top Security) score, especially the 25% small overlap bias collision, and the American Sonata got the all-green G excellent results in each subdivision. As for why it is so safe in the United States, but the performance of domestic models is so hip-pulling, the reason is unknown.

Originally, Hyundai does not have a strong sense of existence in the domestic market, and this test can be said to have a great impact on Beijing Hyundai. At present, Beijing Hyundai is facing a very serious situation, with a serious loss of market share, mediocre market response for new products, lack of market recognition for brand power, and turbulence in the adjustment of senior management. in fact, there is not much time left for Beijing Hyundai.

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