AutoBeta(AutoBeta.net)06/23 Report--

On June 22, the official price of Hongqi E-QM5 was announced. The new car launched three models, namely, the flagship version, Didi version and T3 version, all priced at 239,800 yuan. It is worth mentioning that the car is only sold to the high-end online ride-hailing market, not to individuals.

In terms of appearance, Hongqi E-QM5 continues the design style of Hongqi E pure electric vehicle series, adopting closed middle net, front face split headlights, and the far and near light group is located in the fog lamp frame. The red flag E-QM5 continues the standard sedan styling. The vehicle charging port is placed on the left front fender, and there is an extended black trim behind the C-pillar. The tail design is somewhat similar to the red flag H9, and the visual effect is more concise.

In terms of interior decoration, the overall design style of the new car is relatively simple, and the center console adopts large size instrument panel and suspended center control panel. The electronic stop lever is placed on the floating island platform, which is convenient and fast to operate. In addition, the rear row of the new car is equipped with air conditioning outlets, and the rear central armrest is also equipped with air conditioning and entertainment system adjustment buttons.

In terms of power system, Hongqi E-QM5 adopts single-motor precursor layout, motor power 136 horsepower, NEDC range 431 kilometers, equipped with BYD lithium iron phosphate battery pack. In addition, the Red Flag E-QM5 will also launch a replacement version in the future, equipped with ternary lithium battery pack.

According to the terminal retail sales data released by China Automobile Center, the sales volume of Hongqi brand in May 2021 was 19115 vehicles, which is the only independent luxury brand with sales volume of more than ten thousand, ranking sixth among luxury brands. In terms of specific models, Hongqi brand mainly depends on the volume of Hongqi HS5 and Hongqi H5, with sales of 6988 and 4616 vehicles respectively, 1764 vehicles for high-end model Hongqi H9, and 350 vehicles for Hongqi E-HS9 with the highest price.

FAW Hongqi's sales target in 2021 is 400,000 vehicles. According to official data, its cumulative sales volume in the first five months is 118,000 vehicles, with a year-on-year growth of 116%. The target has been achieved by 29.5%. The remaining 7 months need to complete the sales volume of 282,000 vehicles. The pressure is not small.

From medium-and high-end passenger cars to high-end special cars, and then to the current online car-hailing market, Hongqi Automobile has covered vehicles in various fields, which is also the most obvious place for Hongqi Automobile to make progress. I have to admit that at present, Hongqi brand has certain achievements, but there are many problems faced. The development of any automobile enterprise needs time to precipitate, including Hongqi automobile. At present, Hongqi E-QM5 is only sold to the high-end online car-hailing market, not to individuals, so how much sales will be, which remains to be verified by the market.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat