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There are several main situations in which cars are auctioned. For example, if an enterprise is insolvent, the court will auction the company's cars to pay off debts, and the price is relatively cheap. For example, limited edition models, which are rare in number and have a certain collection value, are expensive at auction. Before this, there is a Shanghai A license red flag L5 by the court in the online public auction, the starting price is 2.85 million yuan, the final transaction price is 5.3 million yuan.

Recently, SAIC GM Wuling Automobile Co., Ltd. held an auction of 2021 new Baojun Valli iceberry powder travel modified vehicles (hereinafter referred to as "new Baojun Valli"), with a starting price of 1 yuan and a starting time of 24 hours.

According to the auction information, the new Baojun Valli with Gui B license plate was sold by SAIC GM Wuling. The factory time was March 2021, the mileage displayed on the meter was 300km, the displacement was 1.5T, the whole vehicle warranty was three years or 60,000 kilometers, the non-operating vehicle did not carry a license plate, the starting price was 1 yuan, and the price increase range was 1000 yuan.

Bidding records show that at 10 o 'clock on June 25, a buyer named C1851 bid for 1 yuan, after which the buyer bid up 1000 yuan, less than an hour to bid up to 300,000 yuan. Nine hours later, the price of the new Baojun Valli has reached 600,000 yuan. After repeated bids from buyers, the last buyer, Y6619, won the car for 694,001 yuan at 22:03 on June 25.

It is understood that the new Baojun Valli is the latest model launched by Baojun Automobile, Chinese name is "yearning," officially launched on June 10, a total of four models, price range of 798 - 105,800 yuan, positioning compact station wagon.

New Baojun Valli adopts large size inverted ladder design, split lamp and middle net are integrated into one, the overall design and Baojun RC-5 have very high similarity. On the tail side, the new car adopts a through-type tail lamp group, with the English logo of "BAOJUN" and concave license plate design. In terms of color matching, the new car provides five body colors: Suhang Qing, Xuexiang White, Wuyuan Yellow, Erhai Blue and Ancient City Grey. In terms of size, the length, width and height of the new car are 4685/1806/1485mm respectively, and the wheelbase is 2700 mm.

Interior, the new car features a multi-function steering wheel, full LCD instrument and 10.25-inch central control screen combination, but also makes the new car look full of technology. In terms of power, the new car is equipped with a 1.5T engine, with a maximum power of 147 horsepower and a peak torque of 250 N·m. In terms of transmission system, the matching is an analog 8-speed CVT gearbox and a 6-speed manual gearbox.

Baojun Valli is a compact car that focuses on travel. With a market price of 100,000, it basically re-opens a new competitive field. There is no direct competitor at the same level. The official guide price of Skoda Mingrui station wagon in the joint venture brand is 1314 - 161,400 yuan, Volkswagen Wei collar is 1259 - 149,700 yuan, Buick reading Lang is 1319 - 146,900 yuan.

However, as a station wagon of about 100,000 yuan, it changed a color to sell nearly 700,000 yuan price, really unexpected, let people have to wonder whether this is a marketing campaign? According to the data, the sales volume of Baojun brand in May 2021 was 17769 vehicles, down 30.16% year-on-year; the cumulative sales volume from January to May was 73121 vehicles, down 30.97% year-on-year.

In terms of specific models, the sales volume of Xinbaojun 530 in May was 7428, that of Xinbaojun 510 and Xinbaojun 730 was 3895 and 3660 respectively, that of Baojun RC-5W was 2099, and that of other models was less than one thousand. It can be seen that the overall sales volume of Baojun brand products is not optimistic, so Baojun needs a new car to reverse the current situation, from netizens 'evaluation of the new Baojun Valli is really good, and through this auction also attracted a wave of attention. As for the performance of this model in the market or conservative estimate, although Valli has certain advantages in the product, but after all, the station wagon in the Chinese market presence is not strong.

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