AutoBeta(AutoBeta.net)06/28 Report--

Cool techs, the research and development of Great Wall Motors, was unveiled at the eighth Great Wall Automobile Science and Technology Festival on June 28. Among them, a technology called "collagen outlet module" claims that universal tuyere can be integrated in the ceiling light to achieve the effect of beauty and hair care.

According to the staff, it can be integrated in the ceiling light universal tuyere to achieve beauty and hair care effect, its core is a "collagen module", a module price of about 100-200 yuan, valid for 3-5 years, collagen is sprayed in the form of gasification, users can choose fragrance flavor. It is understood that this module is jointly developed by Great Wall Motor and Hokkaido University, and will be installed on the Euler brand model for the first time, and it will be put into mass production as soon as this year.

Why it was first applied to the Euler brand is actually related to the positioning of the Euler brand. Yu Fei, general manager of Great Wall Ola brand marketing, announced at the auto users' conference in 2010that Euler will position itself as the world's most woman-loving car brand and establish correct values for the industry to treat female users. In the future, Euler Automobile will try to eat well the bowl of soft rice of "women".

Euler is a new energy car brand under Great Wall Motors. At present, the main models on sale are Euler good Cat, Euler White Cat and Euler Black Cat, as well as two retro models unveiled at the Shanghai Auto Show, Euler Lightning Cat and Euler punk Cat. From the naming of the models and the cute appearance design, each of Euler's models strives to suit the real preferences of female consumers. Therefore, from this point of view, Great Wall launched the "collagen outlet module" technology project, and first applied to the Euler brand models, its intention is not difficult to understand.

However, netizens have different views on cool techs. Some netizens said, "anyone who has studied high school biology knows that the skin is the protective layer of the human body, blocking any macromolecular proteins. If the Great Wall does this, is it deceived by XXX?" Collagen is a macromolecular protein that cannot be absorbed by spraying directly into the skin. Protein is a macromolecular substance that can only be absorbed by the digestive wall after it becomes a small molecular substance in the digestive tract. " In the eyes of many netizens, Great Wall Motor, this "collagen wind module", is more like an "IQ tax" product.

Today, Great Wall Motor also held a 2025 strategy conference. At the press conference, Great Wall Chairman Wei Jianjun announced the 2025 strategic target to achieve the annual sales target of 4 million vehicles by 2025, 80% of which are new energy vehicles, with operating revenue of more than 600 billion yuan.

In the new energy market, the Great Wall will rely on Euler and Salon brands. As the pure electric brand of Great Wall Automobile for women, the Euler brand is expected to achieve global production and sales of 1 million vehicles in 2023. The salon, the high-end intelligent pure electric brand of Great Wall, will launch its first model in 2022.

Wei Jianjun believes that China's automobile is ushering in the best era of development, and new energy smart vehicles are becoming a new engine for the development of the automobile industry. Wei Jianjun pointed out, "We already have certain advantages in these two areas, but the window period is very short and fleeting." We see that foreign brands around the world have begun to increase this layout, Chinese car brands want to achieve real transcendence, only in this 3-5 years time point. "

According to the latest figures from Great Wall, a total of 1111598 new cars were sold in 2020, up 4.8 per cent from a year earlier. A total of 517547 vehicles were sold from January to May, an increase of 65.3% over the same period last year. In terms of specific brands, the Harvard brand was 331595, up 54.07% from the same period last year, down 12.91% from the same period last year; the Euler brand was 41756, up 513.97% from the same period last year; the Great Wall pickup was 100006, up 44.57% from the same period last year; and the tank brand was 25913. It is true that Great Wall has made good progress in recent years, but it can only pay off its strategic goal of 2025.

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