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Recently, a description of a suspected ideal car has been exposed in response to recent user complaints about "consumer fraud" and "deceiving consumers".

The description of the situation is as follows: Hello, Wuhan Jiangan District Market Supervision and Administration Bureau. On May 31, 2021, your bureau reported that our company was suspected of deceiving consumers, so we complained to you. Our company immediately launched an investigation: after confirmation, ideal Automobile released 2021 ideal ONE smart electric vehicles on May 25, 2021. The modification and upgrade of 2021 ideal ONE intelligent electric vehicles caused the psychological gap among the owners of some 2020 ideal ONE vehicles, so the above complaints occurred.

First of all, because the company has a strict product update process, the new product information will not be communicated to the front-line team until the product is formally communicated and promoted. Therefore, there is no factual fiction in the sales of existing models at that time, or the intention of maliciously concealing the truth and deliberately deceiving consumers. Secondly, it is the company's commercial consideration to decide the strategy of changing the model and whether to announce the public relations strategy of the modified model. From the perspective of the market practice of the family car industry, it is also the practice of the current family car sales market to change the model one by one every year. At the same time, the news of the ideal ONE change spread on the Internet as early as April 2021, not to mention that the 2020 ideal owE has been sold for more than a year, and the news of the change has spread for a long time. Therefore, combined with the above situation, users should have a comprehensive prediction of the products they buy. Therefore, with regard to this complaint, the ideal car does not constitute deceptive behavior to consumers.

In response, some car owners said, "it is understandable for manufacturers to launch new models, but users should be given the right to know and choose in advance, and the right to choose new or old models should belong to consumers at the time of purchase." Another netizen said, "Why should we assume that consumers have a full understanding of the practices in your industry, and why let consumers believe the news on the Internet that has not been officially confirmed?" If there is a change, your official deliberately do not say, it is intended to let the sales staff deceive consumers to clean up inventory, your business purpose is to cut leeks. "

Review of related events: in May this year, 2021 ideal ONE models were officially launched, and the new car was upgraded in terms of configuration, priced at 338000 yuan and 348000 yuan. The new model does not change much in appearance and interior, mainly in the software and hardware of the auxiliary driving system and configuration adjustment and upgrade, the new car added / upgraded AD advanced driving assistance system, Gaud HD map, double "range 3" chip and other configurations, the power system is still composed of a 1.2T three-cylinder engine and generator, pure electric mileage 188km, integrated mileage 1080km. Compared with the old model, although the price of the new ideal ONE has been raised by 10, 000 yuan, it has been upgraded in software, hardware and configuration of the auxiliary driving system. The ideal old car owner said that he knew nothing about this information, and some car owners thought they had become the leek of the ideal car to clean up the old model. After that, the official of ideal Automobile also gave a software and hardware upgrade plan for the 2020 ideal ONE. However, the upgrade scheme has not satisfied the owners of the old ideal ONE.

Earlier, the founder of ideal car released a promotion for the new ideal ONE, and these Weibo comments all expressed doubts about the ideal. Judging from the number of comments, there are really a lot of car owners, and these owners are old owners of the ideal ONE.

Li Xiang, founder of ideal Automobile, said in an interview with the program that it would be unfair to early users if there is a big difference in the delivery of vehicles between early users and later users.

Shen Yanan, co-founder and president of ideal Automobile, also said after the launch of the new model: "the industry itself is accelerating its development, and ideal cars cannot stop the evolution of their products."

Relevant data show that the ideal ONE delivery volume in May was 4323 vehicles, up 101.3% from a year earlier and down 21.95% from 5539 vehicles in April. Ideally, be confident about next quarter's delivery. Ideal plans to sell more than 10,000 cars a month by the end of this year, increasing the number of retail stores from the current 83 to 200.

It is worth noting that the ideal car has not made an official response to the disturbance of the rights of the old car owners brought about by the new model.

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