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Since Hongguang MINIEV went on sale, the domestic mini electric vehicle market has become lively again. In addition to the familiar faces such as Changan and Chery, there are also many new faces, such as Jin Peng Lingbao COCO, Reading Mango and so on.

Recently, two new mini electric vehicles have been introduced to the market. I03 and i03A from brilliance Xinri have been officially put on the market. The prices of the two new electric vehicles are 75800 yuan and 76800 yuan respectively. Although the new car is a joint venture brand between brilliance and Xinri, it bears the Xinri logo.

From the point of view of the two models, the appearance difference between brilliance Xinri i03 and i03A is mainly the front face and rear, in which i03 uses more retro and lovely round headlights and round fog lights, while i03A is a more avant-garde and fashionable split headlamp group design, the shape is more personality. From a side point of view, the two models are basically the same, and the overall lines are relatively round. In terms of size, the length, width and height of the two models are 3288/1670/1654mm, and the wheelbase is 2185mm. Both models have a 4-seat layout of 2x2, and the overall size is larger than that of Hongguang MINIEV.

The interior of the new car is basically the same, the center console is very simple, using a three-frame multi-function steering wheel, standard with a central control screen, and the front double airbags and air conditioners are also standard. In the power part, the new car is equipped with a permanent magnet synchronous motor with the maximum power of 25kW, and the NEDC has a mileage of 410km.

Driven by the market development trend of new energy vehicles, many new car-making brands have been born in China, and it has become a major change in the current market to enter the whole vehicle manufacturing field with cross-border vehicle manufacturing mode. Nowadays, a new independent brand has emerged.

Brilliance and Xinri should be no stranger to consumers. According to public information, brilliance Automobile Group holding Co., Ltd. can be said to be one of the representatives of Chinese automobile brands. It was founded in 2002 and has been developing for 17 years. It has three listed companies, with independent brands brilliance China, brilliance Golden Cup, joint venture brands BMW, brilliance Renault. Due to the debt crisis and poor management, it is currently in the stage of bankruptcy restructuring. Jiangsu Xinri Electric vehicle Co., Ltd. is mainly engaged in the research and development, production and sales of electric bicycles. In April 2017, Xinri shares were listed on the Shanghai main board A shares, becoming the first company in the electric bicycle industry to be listed on the main board.

Data show that brilliance Xinri New Energy Automobile Co., Ltd. was established on October 24, 2018, the address is located in Wuxi City, Jiangsu Province. Brilliance Xinri is an independent new car enterprise jointly invested by brilliance Automobile Group Holdings Co., Ltd. and Xinri (Wuxi) Development Co., Ltd., in which brilliance owns 33.4% and Xinri (Wuxi) holds 66.6%. Therefore, the LOGO of brilliance Xinri brand also uses the LOGO of Xinri electric automatic vehicle brand.

It can be said that by holding hands with brilliance, Xinri has achieved the goal of moving from electric bicycles across the border to the field of electric vehicle manufacturing, and through cross-border cooperation to jointly enter the new energy vehicle manufacturing industry, but brilliance Xinri's performance in the market may not be very optimistic.

Brilliance Xinri two models are located in the miniature pure electric car, but the price is nearly 80,000 yuan. In the same market, brilliance's main competitors include Hongguang MINIEV, Changan Mercedes-Benz E-Star, Chery small Ant, Zero running T03, BYD E1, Baojun E300 and other models, which are cheaper than brilliance Xinri, and its brand recognition also has a certain position in the market. Brilliance Xinri, as a "freshman", its market performance is not optimistic.

Earlier, Qi Kai, vice president of brilliance and vice chairman of brilliance Xinri, said that brilliance plans to sell at least 30, 000 units in 2021, 50, 000 units in 2022, and 150000 units by 2025. At present, brilliance has planned two passenger vehicle platforms and one commercial vehicle platform, the former mainly produces small scooters, while the latter focuses on the pure electric logistics vehicle market.

It can be seen that under the trend of cross-border car construction, the electric bicycle brand Xinri cooperates with brilliance Automobile Group to enter the new energy vehicle market, but brand awareness and after-sales service network are still under construction. technical strength is also waiting for the market test, brilliance Xinri wants to share a bowl of soup in the mini electric vehicle market or even the automobile market is not easy. In addition, affected by the bankruptcy restructuring of brilliance Group, it is also very difficult for brilliance Xinri to rely on brilliance, which to a certain extent has dealt a blow to brand promotion and financial support.

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