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Driving a car can also achieve the effect of beauty and hair care, and the fact that there is such a function in the car has really triggered a heated discussion in the market. At the Great Wall auto press conference on June 28, Great Wall Motors' technology of an "air outlet with collagen module" attracted a lot of attention. According to its published technical highlights, the collagen module can achieve facial skin nourishment, wrinkle elimination, repair, improvement of dry hair, medical and aesthetic formula, with remarkable effect, while adopting modular design and convenient replacement.

After the news was released, netizens said "IQ tax" one after another, some netizens commented, "Collagen is almost synonymous with IQ tax in the beauty and skin care industry, and some netizens joked that it was" get in the car Liu Neng, get off Liu Yifei ". It seems that netizens are skeptical about cool techs. Some netizens said, "anyone who has studied high school biology knows that the skin is the protective layer of the human body, blocking any macromolecular proteins?" Collagen is a macromolecular protein that cannot be absorbed by spraying directly into the skin. Protein is a macromolecular substance that can only be absorbed by the digestive wall after it becomes a small molecular substance in the digestive tract. "

According to the staff at the scene, this module can be integrated in the ceiling light universal tuyere to achieve beauty care effect, its core is a "collagen module", a module price of about 100-200 yuan, valid for 3-5 years, collagen is sprayed in the form of gasification, users can choose fragrance flavor. It is understood that this module is jointly developed by Great Wall Motor and Hokkaido University, and will be installed on the Euler brand model for the first time, and it will be put into mass production as soon as this year.

However, in response to the news, the person in charge of Euler Automobile responded that it was not clear about the relevant information about the "collagen outlet". As to whether it would be carried on the Euler brand model for the first time, it also said that it had not been notified. In addition, the heads of the Great Wall Automobile Certificate Agency Office, the Media and Public Relations Department and the Ministry of Corporate Culture all replied to the media that they "did not know" about the products related to the collagen outlet.

According to the latest data, from January to May this year, the cumulative sales of Great Wall reached 517547 vehicles, an increase of 65.3% over the same period last year. Of these, Great Wall sold 86965 new cars in May, an increase of 6.2 percent over the same period last year, and overseas sales of 10079 vehicles, a year-on-year increase of 557.5 percent. From January to May, Euler brand sales totaled 41756 vehicles, an increase of 514.0% over the same period last year. Thanks to Great Wall's accurate positioning of the Euler brand as "the global car brand that loves women more", the Euler brand is also awarded the "2021 domestic Competitiveness Index Automobile Industry NO.1". As for the collagen outlet module, whether it will be used on the Euler brand, at present, it seems that only the positioning of the Euler brand is more suitable to carry, of course, the specific news has yet to be officially announced.

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