AutoBeta(AutoBeta.net)07/04 Report--

On July 4, Lincoln China released the latest sales figures, showing that a total of 42259 vehicles were sold in China in the first half of 2021, an increase of 111% over the same period last year, the highest first-half sales record since entering China.

The Lincoln brand also announced the specific number of "domestic three Musketeers". Domestic adventurers became Lincoln's main selling model in the first half of 2021, with cumulative sales of 23697 vehicles, an increase of 200% over the same period last year. In March 2020, the adventurer of Changan Lincoln's first domestic model was officially put on the market, with a price of 24.68-345800 yuan, a 2.0T engine, an eight-speed manual transmission and a front-drive and four-wheel-drive version. On June 12th, the 2022 Lincoln adventurer went on sale at the Chongqing auto show at the same price, but the configuration has been improved. As the first domestic model of Changan Lincoln, adventurers get better market performance with lower market positioning and advantages of price, configuration, power and so on.

Lincoln fliers sold a total of 6539 vehicles in the first half of the year, an increase of 282% over the same period last year. The Lincoln Flider is the second domestic model of Changan Lincoln, which was officially launched on July 9, 2020. the price range is 50.98-759800 yuan, with a 3.0T engine, matched with a 10-speed automatic transmission and a four-wheel drive system. The new car mainly competes with Audi Q7, BMW X5, Volvo XC90 and other models.

Lincoln navigators sold a total of 6320 vehicles (including imported models) in the first half, up 78 per cent from a year earlier. Lincoln navigator is the third domestic model of Changan Lincoln, officially launched on March 18 this year, positioning between adventurers and pilots, the price is 32.88-478800 yuan. The navigator's appearance is basically the same as the overseas version of the model, only for some details to adjust, the interior decoration has changed greatly, the new model appears younger than the imported model. In terms of power, the new navigator carries a 2.0T four-cylinder engine and a 2.7T V6 six-cylinder engine, matching an eight-speed manual gearbox.

At the Chongqing Auto Show, Lincoln announced that it would launch a new car, ZEPHYR, specially developed for the Chinese market this year, which is positioned as a luxury medium-sized sedan and becomes an entry-level product of the Lincoln family to replace the current MKZ. In terms of appearance, the new car uses a new design language, a polygonal grid, and a penetrating LED daytime driving lamp is added to the center of the grille. In addition, the through design is also adopted around the front of the new car, and the shape of the openings on both sides enhances the sense of movement of the front face. In terms of interior decoration, the central console of the new car adopts the overall joint screen design, which directly enhances the scientific and technological sense of the interior decoration. In addition, the new car also uses a double-spoke multi-function touch steering wheel, together with the electronic shift lever, to further enhance the sense of grade of the interior.

LINCOLN is a luxury car brand owned by Ford Motor. It was founded in 1917 by Henry Leland. The brand name is named after President Abraham Lincoln of the United States. In 2014, Lincoln China held a press conference in Shanghai to announce the official entry of its luxury SUV MKC and luxury sedan MKZ into the mainland market. Statistics show that Lincoln sold 11630, 32558, 54124, 55315 and 46629 cars respectively in China from 2015 to 2019. In terms of sales volume, although Lincoln has a history of a hundred years and is a luxury car brand recognized by consumers, there is still a certain gap compared with Cadillac, Lexus, Volvo and so on.

Lincoln sold 61761 vehicles in China in 2020, the highest since Lincoln entered China, mainly because it partnered with Changan Automobile to realize localization in 2020 and launched two models, the adventurer and the pilot. Thanks to the launch of two domestic new cars, the Lincoln brand achieved sales growth during the year.

However, although Lincoln made a compromise with China, accelerated the localization process and launched domestic models, the competitor was still weak at the same level, and Lincoln lacked an obvious brand label and could not impress consumers. At present, the competition in the domestic luxury car market intensifies, in addition to the traditional luxury brands, more and more independent brands also begin to develop high-end, and consumers often choose the brands recognized by the market, and the brands with poor reputation are destined to be depressed. As far as Lincoln is concerned, although he has made great progress, he is faced with many problems that need to be constantly reflected on.

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