AutoBeta(AutoBeta.net)07/05 Report--

According to the vehicle Industry Agency, Huawei has been attracting talents with high salaries to set up a terminal marketing team. According to Huawei salesman, the market salary of some of Huawei's direct sales stores and authorized stores in Shanghai is between 5000 and 8000 yuan. Direct selling stores are step-by-step performance assessment, authorized stores are lottery, and the maximum number of bicycles is about 1000 yuan.

It is understood that at this year's Shanghai Auto Show, Cyrus and Huawei jointly released the SF5, which is also the first smart Huawei model, a total of two models, two-wheel-drive version and four-wheel-drive version priced at 268,000 yuan and 246800 yuan respectively. Huawei experience Store and Huawei Mall have opened simultaneous bookings online and offline, while entering the flagship store in China.

According to relevant data, the cumulative sales of Selis in 2020 was 732. In the first quarter of this year, only 150 cars were sold, compared with 54 in March, or less than 100 per month, but with the cooperation with Huawei, the official order for the car has exceeded 3000 in two days, indicating a significant increase in sales. After all, as a well-off car, Jinkang Selis SF5 does not have any brand effect, no market promotion, or even outstanding technology, so it is inevitable that sales are very small. However, with the formal cooperation with Huawei, such sudden orders do contribute to the significant growth of the brand.

At present, Huawei is only responsible for the sales of Cyrus Huawei Smart SF5, and the specific delivery and after-sale are completed by Cyrus. It is still unknown whether Cyrus, as a minority brand, can deliver the orders brought to it by Huawei on time and whether the orders have achieved the desired results of users. In addition, although Huawei has reiterated many times that it will not build cars, it has not been idle for a moment in the layout of the auto market. in addition to Cyrus and BAIC Jihu, it will also cooperate with Changan Automobile and Ningde era to launch high-end brands. Starting from Huawei itself, such a development strategy also has certain risks. After all, Cyrus and BAIC Jihu are not well-known in the domestic automobile market, but their prices are not low.

It is worth noting that although Huawei's car sales are still in its infancy, its performance in terms of orders is impressive. According to related reports in the second half of this year, Selis Group's medium and medium-sized SUV-Selis SF7 will also be included in Huawei's marketing channel. The Cyrus SF7 is a seven-seater model whose product positioning and market price are higher than the current market sale of the Cyrus SF5, which initially went on sale in August. With the addition of Cyrus SF7, whether it can accelerate Huawei Yu Chengdong's target of selling 300000 vehicles next year remains to be tested in the market.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat