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According to media reports, Chery's Jetway brand will hold the "Jetway Brand Night" on July 8, when the Jetta brand will be officially established and become a completely independent car brand, and will launch a new brand LOGO, ushering in a new upgrade of brand strategy development. It is understood that there will be a brand-new model debut on the brand night.

With regard to the new brand LOGO logo, the official has not disclosed the relevant information, about the new brand logo will be announced on the day of the event. However, according to the State Trademark Office, Chery Commercial vehicles declared a new trademark for the Jetway brand in May, similar to an upward arrow, with a symmetrical structure and an overall design of flat and simple lines. The trademark is the latest declaration of the Chery commercial car, and it is also the closest to the date, but whether the trademark is a new shortcut brand LOGO will need to be officially announced.

As for the new model, the official did not disclose specific information, but some media speculated that the Shortcut X50 and X50S will be released on the event day. It is understood that the Jettos X50 is a compact SUV under the Jettos, the whole car will use bright decorative strips to enhance its sense of movement, and the vehicle's LED headlights are also designed close to the engine cover, or it will be a SUV with main sports performance. In terms of power, the X50 may be equipped with 1.5T and 1.6T engines, matched with a seven-speed double-clutch transmission.

According to the data, Jetway, which belongs to Chery Holdings Group, was officially launched in January 2018. The first Jetway X70 was launched in 2018. After its launch, it became popular with its accurate market positioning and high performance-to-price ratio, and its sales continued to exceed 10,000, making it a dark horse in the SUV market. At the beginning of 2019, the brand set a sales target of 150000 vehicles, but Jetta actually sold 138000 vehicles in 2019, which failed to meet the target. Jettos set a target of 200000 vehicles in 2020, but due to the epidemic and market reasons, the brand sold only 130700 vehicles, down 5.99% from the same period last year, and also failed to meet the annual target. At present, Jetway has X90, X70, X70M, X95 and other models on sale. According to the data, the cumulative sales from January to June of 2021 were 76453, of which 11326 were sold in June.

Chery has many sub-brands, from Weilin, Ruilin, Kaiyi and Guanzhi to the current shortcuts and star roads, which are no less than the current Great Wall and Geely cars. However, although Chery has many sub-brands, its sales are not optimistic, and its overall sales are very bleak. For example, the monthly sales of the high-end brand Xintu TXL is about 2000 vehicles, and the monthly X90 sales of Jetway are also about 2000 vehicles. At present, Chery Holdings' sales performance of the main models are Ruihu 8, Ruihu 7, Ruihu 5X, Arize 5 PLUS, Chery small ants and other models, the sales of other models are very low.

In the future, Shortcut will officially become a brand and will no longer be satisfied with a series of products owned by Chery. However, for independent brands, from a series to a brand or many can more or less represent their determination to develop, but whether they can be recognized by consumers and whether they can get their attention cannot be changed overnight. in this era when joint venture cars are selling more and more cheaply, independent high-end brands are facing unprecedented pressure. As for such a development after the shortcut becomes independent, we also look forward to it together.

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