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Tesla officially launched the Model Y standard continuation version on its official website on July 8. the new car costs 291840 yuan before the subsidy and 276000 yuan after the subsidy. Delivery is expected to begin in August and bookings will be accepted from now on. In response, Tesla said in an official Weibo post: since Tesla made in China Model Y officially opened delivery, it has been highly praised and loved by Chinese users. In order to let more consumers enjoy the excellent experience of fully intelligent SUV Model Y, Tesla officially launched the continued version of the Model Y standard on the official website of China today.

As we all know, Model Y is Tesla's second domestic model in China, which was officially put on sale on January 1 this year, with a total of two models: long-lasting version and high-performance version, of which the long-lasting version of Model Y starts at 339900 yuan and the high-performance version of Performance starts at 369900 yuan. On March 24th, Tesla China announced that the price of the domestic Model Y model will be raised by 8000 yuan, including the long-lasting version from 339900 yuan to 347900 yuan, and the high-performance version from 369900 yuan to 377900 yuan.

With the launch of the standard continuous flight version, the Model Y already covers three models in China. The Model Y standard continued version starts at 276000 yuan, the long-lasting version starts at 347900 yuan, and the high-performance version starts at 377900 yuan. From the point of view of the price, the Model Y standard continued version is 70, 000 yuan lower than the long-lasting version, 100000 yuan lower than the high-performance version, and the standard continued version is much lower than the other two.

According to official sources, the mileage of the Model Y standard continued version (GB working condition method) reached 525km. Under the power configuration of single-motor rear-wheel drive, it takes only 5.6 seconds to accelerate 100 kilometers, with a top speed of 217 kilometers per hour, with advanced interior kit as standard. It should be noted that the current domestic Model Y is equipped with LG chemical ternary lithium battery, the future domestic Model Y using Ningde era lithium iron phosphate battery, its price may be further explored, mileage will also be improved, at a lower price to buy higher mileage products, for consumers is indeed a great benefit. Some netizens said that the price is really fragrant, suddenly feel that Model3 has no performance-to-price ratio, and can be sold.

With the deepening of Tesla's localization, the price of Model Y still has room to decline. According to a research report released earlier by Guoxin Securities, the price of domestic Model Y is 339900 yuan, its production cost is only 237930 yuan, and its gross profit margin is as high as 30%. Therefore, Tesla Model Y is expected to reduce the price to 260000 yuan in the later stage. Tianfeng Securities pointed out in a report that with the progress of battery technology and the large-scale application of low-cost LFP (lithium iron phosphate battery), the entry price of ModelY is expected to drop to 275000 yuan. If you consider the further improvement of Tesla's localization and the continued decline in battery prices, the entry level of ModelY may fall to less than 250000 yuan. Now we can see that the starting price of the new Model Y standard life version is 276000 yuan, which is not much different from the price that Guoxin Securities estimated earlier that Tesla Model Y will be reduced to 260000 yuan in the later stage. In addition, for Tesla's Model 3 model, Guoxin Securities has also made an analysis that the current comprehensive production of the model is about 200000 yuan. After the full localization in the future, the manufacturing cost of Model 3 will drop by 9.6%, and the domestic Model 3 may drop to 204600 yuan.

Chuancai Securities pointed out that domestic ModelY sales have increased rapidly and have surpassed Model3 to become Tesla's best-selling model. Domestic ModelY began mass production in January this year, and with the end of production capacity climbing, sales also showed a trend of increasing month by month. From January to May, the sales of domestic ModelY were 1641x4630, 10151x5407 and 12728 respectively. In May, the ModelY exceeded Model3 in domestic sales, making it the most popular model of Tesla in China.

At present, the price of Tesla Model Y standard life version does have certain advantages compared with the prices of car companies such as Lai, Xiaopeng, ideal, etc., according to the analysis of relevant industry insiders, such as Ulai, Xiaopeng, ideal and other car companies should not reduce prices in the short term. On the one hand, the car-making costs of NIO, Xiaopeng, ideal and other car companies are relatively high, and there is little room for price reduction. If the price is reduced, it is bound to increase losses. On the other hand, compared with Tesla, the performance and experience of the same price models such as NIO, ideal and Xiaopeng are not worse than Tesla, and the quality is there, and there is no need to reduce the price.

In response to Tesla's launch of 270000 yuan Model Y, Cui Dongshu, secretary general of the Federation of passengers, said that 270000 Model Y is significant to promote new energy vehicles. As the core feature of new energy vehicles is the promotion of low cost, Tesla's low cost will allow more car companies to launch low-cost products and make more people accept electric cars.

From the market point of view, with the deepening of localization, Tesla price reduction is also expected. Zhu Xiaotong, president of Tesla in China, said in an interview earlier: Tesla's price reduction is normal, and the price will get lower and lower. Tao Lin-Tesla, Tesla's vice president of foreign affairs, also said: "our starting point is to enable more people to enjoy the dividends of scientific and technological development, promote the rapid development of the industry, and accelerate the transformation of the world to sustainable energy." There are too many routines in the auto industry for so many years, and we just want to break it in the most frank and direct way. After all, the vast majority of consumers will benefit in the end.

For consumers, Tesla's price advantage also helps to lower the threshold for consumers to buy new energy vehicles, and can also benefit consumers a lot. It's just that for the old car owners who bought cars earlier, the price is better than before, will they feel that they have been "cut leeks"?

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