AutoBeta(AutoBeta.net)07/09 Report--

Recently, FAW Jilin released a new "Hongtu" product strategy, the first product FAW Senya Hongyan is also officially offline, is expected to be officially listed in August. In addition to a steam of elegant wild geese, officials also announced the names of a series of new products in the future, including swans, Hongyun and so on, all of which will be launched one after another.

From the appearance of the new car offline, Senya Hongyan is based on Senya R7, and adjusts its appearance, interior decoration and configuration on the basis of Senya R7. Senya Hongyan's front face is equipped with a larger polygonal grille, with three banners of chrome decorative strips embellished inside, and a significantly larger car logo. The shape of the headlamp is similar to the body of a bird, connected to the forward air grille, the front bumper is more angular and incorporates a new through-type chrome trim. The design of the rear part of the new car is relatively simple, the shape of the taillight echoes with the headlights, and the word "Hong" of the tail mark Hongyan uses a red and artistic font, which is very special.

In terms of interior decoration, the new car is equipped with a three-spoke steering wheel, and the dashboard uses a combination of mechanical instruments and a small display screen. The central control screen uses a suspended design and retains more physical buttons and knobs below to facilitate daily operation. The overall design of the car is very simple and traditional, in line with the positioning of the household.

As for power, the official has not yet released the power information of the new car. According to the reference, the Senya R7 is equipped with 1.6L and 1.5T engines, with a maximum power of 116 horsepower and 150 horsepower respectively, and a peak torque of 155N m and 220N m. Match five-speed manual and six-speed manual transmissions. As for the price, the current Senya R7 price is between 6.69 and 106900 yuan, it is expected that Senya Hongyan will maintain the same pricing strategy, competing models may be Baojun RS-3, Pentium T33, Sihao X4 and other models.

In response to the comments on the new car, some netizens said, "what is this?", "this logo can't be saved, concentrate on the Red Flag,"the design that goes back ten years", "if this comes out in the 1990s, it will sell well."

Data show that FAW Jilin was founded in 1981 and was originally a light automobile factory in Jilin City. It joined FAW Group in 1990 and changed its name to FAW Jilin Light vehicle Factory. In 1991, FAW Jilin Light vehicle Factory was merged into FAW Group and became a wholly owned subsidiary of FAW Group.

FAW Jilin mainly produces passenger cars, commercial vehicles and special-purpose vehicles, of which the main passenger car brand is Senya, including Senya R7, Senya R7 EV, Senya R9 and other models, but sales have been depressed in recent years. It is understood that after the introduction of Senya M80, S80 and Senya R7, R9 and other models, FAW Jilin's annual sales reached a maximum of 150000 vehicles, but in 2017, FAW Jilin bid farewell to its former glory, with sales of 56000 vehicles that year and falling to 27300 in 2018. After entering 2019, the sales of FAW Jilin are rarely announced to the public.

In December 2019, the signing ceremony of FAW Jilin Capital increase and share expansion was officially held. Shandong Baoya New Energy Automobile Co., Ltd., as an investor, will invest 1.5 billion yuan and acquire a 70.5% stake in FAW Jilin. Baoya New Energy will become the largest shareholder of FAW Jilin. FAW Jilin completed the "from the country to the people" reform. According to Tianyan survey data, Shandong Baoya New Energy holds a 70.5% stake in FAW Jilin, while FAW Group holds 29.5%.

After a year, FAW Jilin mixed reform has been completed, its Senya R7 and Senya R8 will also resume production and adopt a new name. According to the plan, Senya brand has been reorganized and positioned to target customers in cities and counties below the third tier, similar to the Jetta brand under FAW-Volkswagen, focusing on high performance-to-price ratio, and its models focus on low car purchase and low cost. However, the current fierce competition in the domestic automobile market, there is no lack of cost-effective models, FAW Jilin is very difficult to achieve greater development in the short term, after all, there are more and more good competitive products in the current market, whether Senya brand can be obtained, consumer recognition, or a question mark.

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