AutoBeta(AutoBeta.net)07/12 Report--

Sales of first-tier luxury brands are released in the first half of 2021. In terms of sales, BMW's cumulative sales in the first half of 2021 rose 21.9% to 467064 compared with the same period last year, making it the highest among BBA brands. Mercedes-Benz's cumulative sales in the first half of 2021 were 441579, up 27.6% from a year earlier, the lowest among BBA brands. Audi ranked third, with a year-on-year increase of 38.6% to 418188, lagging behind BMW-Benz but higher than Mercedes-Benz in terms of growth.

BMW Group delivered 467064 BMW and MINI models in the Chinese market in the first half of 2021, a record high for the same period, surpassing Mercedes-Benz and Audi to win the top spot of luxury brand sales in China in the first half of the year.

BMW 3 Series, BMW X3 Series and BMW 5 Series are still BMW's main products, which is why BMW sold well in the first half of the year. BMW 3-Series sold a total of 102618 vehicles in the first half of the year, making it the best-performing BBA product, and it made it into the top 10 of the car list, according to the FIFA data. BMW 5-Series sold a total of 90925 vehicles, although its performance is not as good as BMW 3-Series, but it also squeezed into the car list for many months. The BMW X3 also performed well, selling 79731 vehicles in the first half of the year, second only to the Audi Q5L in the luxury SUV.

Among the BBA brands, Audi lagged behind BMW-Benz in terms of sales, but outpaced Mercedes-Benz in the first half of the year, reaching its annual sales target of 780000 vehicles. The Audi A6L sold 96842 vehicles in the first half of the year, making it into the top 10 of the list and becoming the highest-selling luxury car, according to the Federation of passengers. Audi Q5 also performed well, with cumulative sales of 83010 vehicles in the first half, ranking ninth on the SUV sales list and the best-selling luxury SUV in the first half of the year. In terms of new products, Audi launched the new A3MagneQ5L in January and completed the mid-term modification in May. It is understood that Audi will launch as many as 33 new cars this year, including the domestic Audi e-tron, and the medium-term modified Audi Q2L will also be launched in the second half of the year.

Compared with BMW and Audi, Mercedes-Benz's performance is relatively pertinent. Mercedes-Benz sold 441579 vehicles in the first half, up 27.6% from a year earlier, lower than BMW and higher than Audi. According to the CAS, Mercedes-Benz sold 85406 vehicles in the first half of the year, compared with 78100 for the E-Class, 78186 for the GLC and 35829 for the GLB. In terms of product sales, the market performance of the main Mercedes-Benz models in the first half of the year is not optimistic, lower than BMW models and Audi models. In terms of new products, Mercedes-Benz plans to launch a new generation of C-Class, EQA, EQB, EQS and other new cars in the second half of the year. Among them, the new generation C-Class will be officially launched in September, and the new car has been greatly adjusted in terms of shape, power, size, etc., and the product power has been further improved, and the Chinese standard version of Mercedes-Benz C-Class will continue to consolidate Mercedes-Benz's market position in the medium-sized luxury car market after listing.

Judging from the performance of the overall luxury car market, it continues the prosperity of last year's luxury car market. In addition to the demand for high-end car replacement brought about by the upgrading of consumption, the competition in the luxury car market is fierce, the phenomenon of price reduction for quantity is becoming more and more prominent, and the market share of luxury cars is also expanded. With regard to the market performance of BBA, the three major brands have made remarkable achievements in the first half of the year, but the gap between brands has also widened and the competition between products has intensified.

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