AutoBeta(AutoBeta.net)07/12 Report--

On July 12, Dongfeng Yueda Kia Smart run Ace officially launched, with a total of five new models, with an official price range of 13.98-157800 yuan. It is understood that the Kia Smart run Ace is a model specially built for the Chinese market. It is a medium-term revamped Kia Smart run model with a brand new Kia brand logo and provides 1.5T turbocharged and 2.0T naturally aspirated power systems.

Kia Smart Ace will offer two front face designs, GT-Line and urban, with lattice grille and straight waterfall grille respectively, with the latter's overall style more athletic. On the whole, the new car adopts a brand-new appearance design, and the tiger whistle intake grille is connected to the headlamp group as a whole, so the visual effect appears to be wider. In terms of size, the length, width and height of the Ace are 4530/1850/1695mm and the wheelbase is 2640mm, which increases the length of the models on sale by 70mm.

In terms of interior decoration, Zhirun Ace center console adopts asymmetric design, equipped with Baidu Intelligent Netlink 3.0 system, 10.25-inch central control large screen and 7-inch LCD dashboard, providing real-time navigation, online music, voice interaction and other functions. On the power side, the new car will provide 2.0L naturally aspirated engine and 1.5T turbocharged engine, 2.0L engine maximum power of 161 horsepower, peak torque of 193 Nm. 1.5T maximum power 200 horsepower, peak torque 253 Nm. In terms of transmission, the matching gearboxes are 6-speed manual self-integrated gearbox and 7-speed DCT double clutch transmission.

As the compact SUV model of the brand at that time, Kia Smart run has a certain market competitiveness, competing with many joint venture brands such as Honda CR-V, Toyota RAV4 and Nissan Xiaoke, but as Korean brands are gradually divided by joint venture brands and domestic brands seize the market, market share is also snatched.

Due to the gradual decline in the recognition of Korean brands and the decline in terminal prices, Dongfeng Yueda Kia's sales are not very optimistic at present. The data show that Dongfeng Yueda Kia sold a total of 65759 vehicles from January to May, the results of 10 models on sale are quite stable, and the monthly sales of 2000 vehicles is a routine operation, but among the many models, Kia Zhirun's performance is relatively good.

The rapid rise of independent brands and the continuous decline in the price of joint venture brands have made Kia, which was once famous in the past, under attack. In recent years, independent brands led by Geely and Great Wall are not only mature and reasonable, but also more in line with the needs of consumers. In terms of joint venture brands, compared with German and Japanese brands, Korean brands have a low sense of existence in the Chinese market. Hyundai Kia brands continue to exchange price for quantity in the market, but the market performance is still not satisfactory.

In 2021, which is the key to the strategic transformation of Dongfeng Yueda Kia in the new decade, the current situation is still not optimistic. As the first model after the change of standards, the Kia Zhirun Ace is regarded as a lifesaver for the brand, but whether it can boost brand sales is still unknown.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat