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Recently, Tesla's Chinese official website officially launched the standard continued version of Model Y. The new car sells for 291840 yuan before the subsidy and 276000 yuan after the subsidy. Delivery is expected to start in August. This news set off a heat wave in the auto market. With the launch of the standard continuous flight version, the Model Y already covers three models in China. The Model Y standard continued version starts at 276000 yuan, the long-lasting version starts at 347900 yuan, and the high-performance version starts at 377900 yuan. From the point of view of the price, the Model Y standard continued version is 70, 000 yuan lower than the long-lasting version, 100000 yuan lower than the high-performance version, and the price of the standard continued version is much lower than the other two, and its drop is also greater than the market expected.

Relevant media interviewed a staff member of Beijing Wangjing Tesla experience Center, who said: "the number of Model Y bookings is really hot." The price of Model Y is 276000 yuan, which is the final selling price after deducting import duty, freight, purchase tax and state subsidy. "now the order is not expected to be delivered until September at the earliest." In this regard, some netizens said: Tesla's price reduction can only make its market positioning more chaotic, which is a big taboo in the marketing of the automobile industry, especially domestic consumers pay more attention to the preservation rate of cars. The price of model y really puts a lot of pressure on domestic products. Some netizens also said: I think it's impossible, but there are still so many people?

It is worth noting that recently, Tesla has also encountered the biggest public opinion crisis in China due to the negative impact of frequent accidents and the protection of auto show rights. However, judging from the latest data, instead of a sharp decline in sales in China, Tesla has achieved growth. Tesla sold 33155 vehicles wholesale in China in June 2021, including 11623 for Model Y and 21532 for Model 3, including 5017 for exports, according to the Federation of passengers.

With regard to Tesla's launch of the continued version of the Model Y standard, some relevant sales staff said that they were overwhelmed and posted that the ordering system of Tesla's official website was overcrowded. Delivery of the Model Y standard extension will begin in August, and Tesla's sales are expected to hit a new high again in August, according to the official website. During the earnings call in the first quarter of this year, Tesla CEO Elon Musk also said, "Model 3 has become the best-selling high-end car in the world, and Model Y will soon break the record set by Model 3." Musk predicts that the Model Y is likely to become the best-selling car in the world by 2022.

Tesla's price reduction strategy once again ignites the fire of the price war, which may also trigger a chain reaction in the auto market. It is understood that in January this year, BMW official announced that the price of the iX3 was greatly reduced by 70, 000 yuan. Although the price of Xilai Motor has not been reduced, it has launched a more favorable electricity exchange service. Volvo also launched the activity of "the first test drive of the pure electric version of XC40 to the store, then send a Jingdong card for the first time test driving ID.4 CROZZ model"; FAW-Volkswagen also gave away Jingdong card for the winning bidder of ID.4 CROZZ model for the first time; and Beijing Automobile launched the Beijing special offer version of EU5 (limited to 300 cars), offering concessions such as 4000-degree charging pile electricity and a maximum replacement subsidy of 20,000 yuan, in order to enhance the purchase conversion rate.

With the continuous maturity of the industrial chain, the cost of pure electric vehicles will also be greatly reduced. For car companies, selling at lower prices can not only win a larger market share, but also promote the whole industry to enter a more fierce competition pattern, thus promoting the progress of the whole industry.

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