AutoBeta(AutoBeta.net)07/15 Report--

On July 15, FAW Toyota announced that Crown has officially become its high-end flagship brand, and its Crown Lufang and Crown Wilfa models have also been officially launched. It is understood that Crown Lufang will be officially listed on August 18.

It is well known that the Crown, originally a high-end model under Toyota, was officially launched in 1955 and has now developed into the 15th generation of products for 65 years. In the impression of consumers, "Crown" is not only a Toyota, but also a synonym for Japanese high-end cars. However, with the changes in the market, the sales of the 14th generation models plummeted, and FAW-Toyota Crown officially stopped production on April 8, 2020.

Although the Crown has been announced to stop production, the reputation and feelings of the Crown still exist. To this end, FAW Toyota plans to launch two new cars, one of which is "Crown-will method" and the other is "Crown-Lufang". The Crown-will method, which uses the "Crown" logo, was officially listed at the Shanghai Auto Show, with a price range of 83.9-920000 yuan. From the perspective of the real car, the main change of the Crown-Wilfa is in the front face. The new will method is obviously different from the current models on sale, the front face is changed to the Japanese version of the design, and there are large vents on both sides of the front bumper. Wilfa's special car logo has also been replaced with the "Crown" logo (plus a total of five wheels). In other words, the price of the five crown logo is 20, 000 yuan more expensive by adjusting the front face.

Compared with Crown will method, Crown-Lu Fang has a stronger sense of existence. At the Shanghai Auto Show, Crown-Lu Fang made its debut and announced a pre-sale price of 28-370000 yuan at the beginning of this month. As a sister car of GAC Toyota Hanlanda, the Crown-Lufang is also based on the TNGA-K architecture, using the appearance of the American version of the Hanlanda XSE sports version, with a honeycomb-style hexagonal grille inside the upper middle grid and a large-size horizontal intake grille at the bottom. Of course, the most direct difference is that it uses the Crown logo, which is the first time Toyota has installed the Crown logo on the SUV, and blue means the model will use a hybrid system.

In terms of size, the length, width and height of Crown-Lufang are 5015/1930/1750mm and the wheelbase is 2850mm respectively, which increases 50mm compared with the length of the fourth generation Hanlanda. In terms of power, Crown-Lufang uses a THS II hybrid power system composed of 2.5L naturally aspirated engine and motor, the maximum power is 141kW, and the transmission system matches the E-CVT gearbox. In addition, some models will also be equipped with electronically controlled four-wheel drive system.

It is undeniable that the crown is indeed a memorable model, and it also plays an important role in the domestic medium and large car market, but with the intensification of market competition, FAW Toyota finally had no choice but to announce the suspension of the crown, which also made many consumers feel sorry. Perhaps it is to see the Chinese people's love for this model, or do not want to let the crown out of the Chinese market, after a brief separation, FAW Toyota once again regained the "crown" and announced that it no longer represents a certain model, but on behalf of the FAW Toyota high-end brand, and launched Crown Wilfa and Crown Lufang two models, in order to recreate the former elegant demeanour. However, netizens have different views, some netizens said that the crown is indeed a classic model, due to the shrinking market finally announced to stop production, although it is a pity but also retained the best image of the crown, now FAW Toyota will crown into a high-end brand, is undoubtedly consuming feelings, although in the MPV and SUV hang crown logo, but crown Wilfa and crown-Lufang can not represent the crown.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat