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Recently, British luxury car company Jaguar Land Rover announced its sales performance in China: continuing the rising trend in 2020, Jaguar Land Rover sold a total of 54669 vehicles in China from January to June of 2021, an increase of 52% over the same period last year; as of June this year, it has achieved 10 consecutive months of year-on-year growth.

In the first half of 2021, the Land Rover brand grew 63% compared with the same period last year, and all three product families achieved good performance. In the discovery family, Land Rover found that the sports version sold a total of 12743 units from January to June, an increase of 73% over the same period last year; in the range Rover family, the new range Rover Aurora, range Rover Sports and range Rover models increased by 46%, 44% and 50% respectively compared with the same period last year. As blockbuster products that continue to be popular all over the world, the new Land Rover Guardian 110and 90 models have sold nearly 5000 models in China. The Jaguar brand grew 26 per cent in the first half compared with the same period last year, with the two main domestic models Jaguar XFL and Jaguar XEL gaining 51 per cent and 37 per cent respectively.

In response to the performance in the first half of the year, Mr. Pan Qing, global director, president and CEO of Jaguar Land Rover, said: "in the past 2020, it has been a very challenging but fruitful year for the entire automobile industry. With the joint efforts of all dealer partners, Jaguar Land Rover has achieved rapid recovery and made great-leap-forward progress in China, regardless of the profitability of the entire network of dealers. Or Jaguar Land Rover's strong contribution to global financial performance makes us confident about the development of the new year, and the continued growth from January to June 2021 further proves the right direction and the irreplaceable and vital role of the Chinese market. "

At the Shanghai International Auto Show in April, Jaguar Land Rover launched a number of global and Chinese premiere models at the Shanghai International Auto Show in April: the new Jaguar XFL, the flagship luxury sports car, not only achieved a comprehensive upgrade compared to the previous generation, but also presented Jaguar Land Rover's concept of "in China, more China", a combination of elegant and dynamic design, multi-screen interconnection technology and British luxury experience. Raise the sense of luxury and athleticism to a new level. The new Jaguar F-PACE also officially launched during this period, with a more dynamic appearance, new interior design language, advanced Internet technology, to create an excellent British style and classic pure driving fun for consumers. In addition, Jaguar also launched the legendary version of the F-TYPE V6 track specifically for the Chinese market, a special edition that pays tribute to the 60th anniversary of the legendary Jaguar sports car E-Type, bringing an extraordinary driving experience with the purest Jaguar design genes.

As the most popular model of the Land Rover family, the new Land Rover Guardian 90 officially launched at the auto show, and the new Land Rover Guardian 110 V8 model staged its first show in China. Since its launch, the new Land Rover Guardian has won more than 60 awards worldwide, including "World car of the year 2021", bringing the hard core strength of the UK luxury all-terrain SUV brand to Chinese consumers. With the further localization of Jaguar Land Rover, the new range Rover Aurora L made its global debut in June, while inheriting the all-terrain ability and the luxury texture of the range Rover family that the Land Rover brand is proud of, while getting closer to the Chinese market and completing the implementation and response to the "China Voice".

At the same time, to celebrate the 50th anniversary of the birth of the range Rover family, the Land Rover brand launched a national tour exhibition entitled "50 years of Collection time of the range Rover", which led the shocking appearance of a number of blockbuster models of the range Rover family. lead the guests to trace the classic past life and this life together. Recently, the new Land Rover Guardian 90 forest exploration tour shines in the mountain city of Chongqing, which once again presents the new Land Rover Guardian 90 all-season, all-weather, all-road condition hard core all-terrain capability, with powerful all-terrain technology, redefine the spirit of exploration and adventure in the 21st century. The new Jaguar XFL starts a test drive in Ningbo, interpreting the beauty of new modern luxury, stimulating the passion of the track, while showing excellent performance and driving fun in the lakes and mountains, showing the unique charm of "dazzling and leisurely".

Recently, the Jaguar brand announced a long-term strategic partnership with the Shanghai Symphony Orchestra, in which the Jaguar brand officially named the Shanghai Symphony Orchestra Concert Hall, and will work with the Shanghai Symphony Orchestra to carry out cross-border cultural exchanges and cooperation. Through the integration of cultural and artistic charm, jointly present multi-level cross-border cultural exchange activities to create a unique high-quality lifestyle and artistic aesthetic experience for users.

Mr. Richard Shore, President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing and Service Organization, concluded, "the strong performance of the two brands in the first half of 2021 reflects the market's dual recognition of Jaguar Land Rover products and services. We will continue to launch more new products and digital premium services that exceed users' expectations, and at the same time actively create more outstanding British driving and lifestyle experience projects. to create product choices and exciting British driving experiences that meet the needs of the times and demonstrate personality and taste for Chinese consumers. "

Thanks to the outstanding contribution of the Chinese market, Jaguar Land Rover has achieved steady improvement in all indicators in the past fiscal year 2020. Despite external challenges such as the COVID-19 epidemic, Jaguar Land Rover maintained a steady recovery in the first quarter of fiscal year 2021 (April-June 2021), with a significant year-on-year increase in sales performance. In response, Mr. Thierry Bollor é, Global CEO of Jaguar Land Rover, said: "at present, the global automotive industry is facing supply chain challenges brought about by the epidemic. However, after the problem of the supply chain is alleviated, the strong market demand will still be the driving force for us to move forward. Jaguar Land Rover is taking strong measures to actively communicate with supplier partners to ensure the security of the supply chain. "

In the future, Jaguar Land Rover will continue to deepen China's position as the leader and thruster of the strategy of "reshaping the future", build a future-oriented organizational structure, and give full play to the value of China's supply chain through continuous upgrading.

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