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Ford released perfume to make it easier for fans to transition from traditional cars to electric cars.

2024-11-05 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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According to foreign media reports, Ford has released a new perfume called Mach-Eau, which smells like gasoline. According to reports, the perfume is designed to make it easier for fans to transition to electric cars. According to a survey commissioned by Ford, one of five drivers said that what they miss most when choosing electric cars is the smell of gasoline. The new Mach-Eau perfume, a strategy used by Ford to help dispel misunderstandings about electric cars, will not go on sale yet.

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Ford's Mach-Eau perfume is made by Olficton, a well-known perfume consultancy, with the aim of studying the chemicals that cause the car's internal odor. It not only smells like gasoline, but also combines smoke, rubber and even animal elements.

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In this regard, netizens have also said: it is really full of imagination, is it the inspiration found in the gas station, we should develop a kerosene-flavored perfume to facilitate people to transition from oil lamp to lighting lamp and so on. Another netizen said: I'm anxious to see the sales data.

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Retail sales of new energy vehicles in June 2021 were 223000, an increase of 169.2% over the same period last year and 19.2% month-on-month growth, according to the Federation of passengers. Wholesale sales of new energy vehicles were 227000, an increase of 165.7% over the same period last year and 14.7% month-on-month. Judging from the data, the sales of new energy vehicles show a trend of continuous growth. In January this year, Wang Chuanfu, chairman of BYD, said that as the battery, motor, electric control and other technologies of electric vehicles have become more and more mature in recent years, in terms of acceleration, noise, energy consumption, maintenance convenience, intelligence and full life cycle cost, it has completely surpassed fuel vehicles, and the time is ripe for electric vehicles to completely replace fuel vehicles. From a worldwide point of view, the wave of automobile electrification is sweeping the world.

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At present, a number of car companies have announced plans to stop selling fuel vehicles, and BAIC announced as early as 2018 that it would completely stop selling fuel vehicles in the national market in 2025. In October 2017, Changan Automobile also released the Shangri-La Plan, which will invest 100 billion yuan in the whole field of new energy vehicles and completely stop the sale of traditional fuel vehicles in 2025. Seahorse also announced that fuel vehicles will be completely phased out in 2025. The Fiat Group also announced a timetable for suspending the sale of traditional fuel vehicles under its brands in 2017. Maserati has only produced pure electric and hybrid models since 2019. In 2021, the Jeep brand will all use the electric version. In addition, Jaguar Land Rover also said that all newly released Jaguar Land Rover models will be electrified from 2020. Volkswagen also said that by 2030 at the latest, all models will be electrified and the sale of traditional fuel cars will be completely stopped.

It is not difficult to see that it is also a general trend for electric vehicles to fully replace fuel vehicles. As for whether Ford's Mach-Eau perfume will be popular in the market, it has yet to be verified by the market.

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