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As Audi's second joint venture in China, the layout of SAIC Audi has always attracted much attention. The Audi A7L is the first domestic model of SAIC Audi and the flagship car of SAIC Audi in the future. The advance version of SAIC Audi A7L edition one officially opened on July 18, with officials stressing that the predetermined price of the car is no more than 700000 yuan and is limited to 1000 units worldwide. It is understood that the car will be fully pre-sold in September and officially delivered in January 2022.

As the first model of SAIC Audi, everyone should be relatively familiar with it. Prior to this, Audi A7L has made its debut at the Shanghai Auto Show. From the perspective of real cars, the biggest change between domestic Audi A7L and imported models is the cancellation of the slippery-back body design and lengthening the body according to the needs of the domestic market. more inclined to the traditional hatchback shape. Other aspects are not much different from imported models, the hexagonal intake grille is embellished with a blackened middle net, with laser matrix LED headlights on both sides, which is the only one of Audi's domestic fuel cars equipped with laser headlights. In terms of size, the length, width and height of the new car are 5076/1908/1429mm, the wheelbase is 3026mm, compared with the imported version of the body lengthened 100mm, wheelbase lengthened 98mm.

Interior decoration basically continues the design style of the overseas version, using 12.7in LCD dashboard, 10.1in central control screen and 8.6inch air conditioning control panel three screens, as well as heads-up display system HUD. In addition, there are three-frame multi-function steering wheel and electronic lever.

In terms of power, the Audi A7L 55TFSI quattro unveiled at the Shanghai Auto Show features a 3.0T V6 engine, a 48V light hybrid system, a maximum power of 340hp and a peak torque of 500N ·m, coupled with a seven-speed dual-clutch transmission and a Quattro four-wheel drive system.

As we all know, in the current first-tier luxury car market, including Mercedes-Benz E-Class / GLC, Audi A6L / Q5L, BMW 5-Series / X5 and other models sold more than 10,000 vehicles last month, which is an important reason why BBA occupies most of the luxury market share. As the first SAIC Audi model, Audi A7L is not low attention, its future sales is naturally an unavoidable topic. Jia MingDi, general manager of SAIC Audi, said in an interview with the media that it is good for Audi A7L to sell 3000 to 5000 vehicles a month, as long as it can do a good job in customer experience. If SAIC Audi pursues volume and leads to a decline in customer experience, which in turn leads to a decline in brand image, the loss outweighs the gain. It said that the Audi A7L positioning C + performance executive cars is higher than the current domestic C-class cars, including Mercedes-Benz E-Class, BMW 5-Series and Audi A6L, but the emergence of Audi A7L is not to seize the market advantage of a certain model. Domestic C-Class cars are on top of the imported car market, while imported cars are a global attribute, not only for Chinese consumers, but also for high prices after various taxes. The Audi A7L is the flagship model of domestic cars at present, and consumers have one more choice between imported cars and domestic luxury cars.

At present, SAIC Volkswagen has only two brands, Volkswagen and Skoda, and the luxury market is still vacant. However, with the mass production of SAIC Audi's first model, SAIC-Volkswagen will also usher in a more complete brand camp, including Skoda, a mid-and low-end brand, Volkswagen brands in the mainstream market, and Audi brands in the luxury market. SAIC Audi is an important step for SAIC-Volkswagen to make up for luxury brands, and SAIC-Volkswagen is the profit cow of SAIC Group, so it is not difficult to see the importance of SAIC Audi to the group.

In terms of the market environment, the market demand for luxury medium and large cars is still relatively large, such as Audi A6L, BMW 5-Series, Mercedes-Benz E-Class and other luxury medium and large cars with monthly sales of more than 10,000 vehicles. However, as the Audi A7L starts with a 3.0T engine, with reference to the guidance price range of imported Audi A7 57.38-704800 yuan and FAW-Volkswagen Audi A6L 41.98-653800 yuan, it is speculated that the guidance price of SAIC Audi A7L may reach Audi A6L high-end models, or close to imported Audi A7.

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