AutoBeta(AutoBeta.net)07/19 Report--

Yesterday, the Wu Yifan incident went viral on Weibo, causing hot discussion and discussion on social networks. After the relevant events were exposed, including the central radio and television station audio client cloud listening APP, Han beam, Libai, quality shop, Tencent Video and other brands have announced or cancelled the cooperation with Wu Yifan.

In the automotive field, Porsche is the only auto brand Wu Yifan cooperates with. It is understood that on April 17 this year, on the occasion of the 20th anniversary of Porsche Chinese mainland, it announced that Wu Yifan became the first spokesperson for Porsche motorsports in China. After the news was announced, netizens left congratulatory messages one after another. Porsche's top Weibo message had more than 10000 comments and more than 1 million retweets.

Shi Maolin, vice president of Porsche's China market, said that Wu Yifan is not only committed to the pursuit of the ultimate driving experience, but also committed to entering the professional racing field. Wu Yifan's straightforward personality and love of racing cars fit perfectly with Porsche's track spirit. It can be said that Wu Yifan is the representative of the new power of contemporary racing, he advanced from a sports car enthusiast to a professional racing driver, and set a good example for Chinese motorsports enthusiasts.

However, after the incident was exposed, there were media reports that Porsche deleted the publicity content related to Wu Yifan overnight, and the relevant Weibo could not be found on Porsche's official Weibo, but the previously released publicity content could also be seen on the official account. Porsche has not announced the termination of the contract with Wu Yifan as of press time.

According to the latest figures, Porsche sold 153656 vehicles in the first half of 2021, a new record for "half-year delivery" and a 31 per cent year-on-year increase.

In terms of specific products, the best-selling model in the first half of the year is Porsche Cayenne, which delivered 44050 vehicles in the first half of the year, 12% year-on-year. Porsche Macan delivered 43618 vehicles in the first half of the year, up 27% from a year earlier. In terms of specific market, the Chinese market has once again become Porsche's largest single market in the world, with cumulative delivery of 48654 vehicles in the first half of 2021, while delivery in the United States has also increased significantly to 36326 vehicles.

So will the Wu Yifan incident affect the Porsche brand and lead to a decline in sales? Sina Automobile created the name "do you think the Wu Yifan incident will affect Porsche?" on Weibo. Judging from netizens' comments, most netizens think that "Porsche doesn't have to rely on Wu Yifan", "those who really like Porsche don't care who is the spokesman at all." do you think those people who buy Porsche buy Porsche because Wu Yifan endorses them? In other words, most netizens believe that people who buy Porsche are because of the product, not because the spokesperson is Who.

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