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Recently, Chery released promotional pictures of its first eco-car, Chery QQ ice cream, and its colorful painting and lovely styling were loved by many consumers. It is understood that the new car positioning miniature pure electric vehicle that Chery is about to launch will be on the market this year, after which it will bid Wuling Hongguang MINI. In addition, QQ ice cream also opens blind ordering in iCar Ecological Mini Program.

Although the official release of the car promotional photos, but recently, some netizens also took the road test spy photos of the QQ ice cream. Judging from the online pictures, although the appearance of the new car is not as good-looking as officially advertised, it can still be seen that the overall design of the car is square, with black panels in the upper center of the front, LED headlights on both sides, and a round design. It is worth mentioning that some netizens believe that the real car spy photo of Chery QQ ice cream is very close to the Wuling Hongguang MINI EV currently on sale.

Some netizens commented: "except that the lamp is basically the same as Wuling" and "the pattern is small. Before copying foreign, now copying domestic "," this is not Hongguang MINIEV. Some netizens said that according to the jargon in the car, this is also a retro fashion line. From the structure of the short nose to the outline of the lamp group and the middle net, and then to the outline of the front bar, if it were not for the different Logo, we would really admit that we were wrong.

The appearance of Chery electric car QQ ice cream uses a double-door hatchback design, with a closed grille on the front face and large U-shaped headlights on both sides. The tail design is relatively simple, and the taillight shape echoes with the headlight. On the side of the body, the new car uses a straight roof shape, which is similar to a "small square box" to ensure the head space of the passengers in the car. There are polygonal taillights on both sides of the rear of the car, which are supplemented by U-shaped lamp cavity details, which echoes with the headlights. Chery QQ ice cream is customized and offers seven younger styles of car paint, which is expected to cost 30, 000 yuan. As for interior decoration and power, it has not yet been officially announced. According to its competitors, QQ ice cream is expected to have a mileage of about 150km for the NEDC.

You may be familiar with the automobile industry. Chery launched a model called "QQ" in 2003. Thanks to its people-friendly price and beautiful appearance, Chery QQ quickly became a hot model in the market. It quickly became popular all over the country, and monthly sales reached the height of 10,000 vehicles. However, due to the lack of innovation and the improvement of consumers' consumption level, funds are no longer considered when buying cars. But will consider more dazzling appearance, better interior, more functional car or SUV, and Chery QQ as a positioning low-end car, it has been unable to meet the needs of the market, and finally have no choice but to stop production.

Although the newly launched model is named "QQ Ice Cream", it actually has little to do with Chery QQ. It is understood that Chery QQ ice cream is based on iCar ecology, while iCar ecology, as a cross-border service system built by Chery, mainly revolves around the comprehensive link and integration of products, users and surrounding ecology. Therefore, in addition to daily transportation, Chery QQ ice cream will have more playability in the intelligent field. Of course, this can also be seen as the return of Chery QQ in another form, similar to the general practice of introducing Crown-Lu Fang after FAW-Toyota stopped production.

As we all know, the best performance in the A00 market is undoubtedly Wuling Hongguang MINIEV, monthly sales are basically maintained at more than 10,000 vehicles, it can be said that most of the domestic market is occupied by Crown MINIEV. More importantly, the price range of Wuling Hongguang MINIEV is 2.88-43600 yuan, and the profit of this car is very low, or it basically does not make money by selling cars. As far as Chery QQ ice cream is concerned, based on the current market performance of Wuling Hongguang MINIEV, netizens think that the appearance of Chery QQ ice cream is similar to Wuling Hongguang MINIEV, so Chery QQ ice cream needs to come up with something more favorable, rather than relying on the feelings accumulated at that time. After all, Wuling Hongguang MINIEV is a strong competitor in the same level, what is there for consumers to pay for Chery QQ ice cream? This is an important aspect that automobile companies should pay attention to.

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