AutoBeta(AutoBeta.net)07/27 Report--

On July 26th, GENESIS announced the official launch of its medium and large sedan G80 and medium and large SUV GV80, with a guided price range of 36.28-433800 yuan and 52.98-618800 yuan, respectively. It is understood that the two models are expected to be delivered first in Shanghai and Chengdu by the end of the year.

The Genisse G80 offers two models, the deluxe version and the flagship version, priced at 362800 yuan and 433800 yuan respectively. The appearance adopts the family design of the Genisse brand, and the iconic diamond intake grille with split headlights has become the most representative design of the brand. The streamlined roof extends to the rear in the form of a slip back, and the split taillight echoes with the front. In terms of size, the length, width and height of the new car are 4995/1925/1465mm and wheelbase 3010mm respectively. In terms of interior decoration, the Genisse G80 provides liquid crystal meters, large-size suspended central control screen and knob shift and other configurations. In terms of power, the G80 is equipped with a 2.5T engine with a maximum power of 304 horsepower and a peak torque of 422N ·m. The transmission system matches the eight-speed automatic transmission and provides rear-drive and all-wheel-drive system options. From the perspective of product positioning, the G80 is at the same level as Mercedes-Benz E-Class, BMW 5-Series and Audi A6L, but from the perspective of brand positioning, the future competitors of the G80 should be Jaguar Land Rover XFL, Volvo S90, Cadillac CT6, Lexus ES and other models.

The Genisse GV80 also offers two models, the deluxe version and the flagship version, which are priced at 529800 yuan and 618800 yuan respectively. From the point of view of the appearance, the GV80 also uses the diamond grille in the net, and the front and rear headlights are designed with split headlights. The GV80 uses a double-spoke steering wheel, a full liquid crystal meter and a suspended central control screen, and a knob-type shift mechanism below. In terms of power, the GV80 is also equipped with a 2.5T engine with a maximum power of 304hp and a peak torque of 422N ·m, which is matched by an 8-speed automatic transmission. From the perspective of product positioning, Genisis GV80 is at the same level as Mercedes-Benz GLE and BMW X5, but from the perspective of brand positioning, its competitors should be Volvo XC90, Lexus RX, Cadillac XT6, Lincoln Flider and other models. It is understood that the future two models will be sold in China as imported cars, so the prices of the Genisse GV80 and G80 in the Chinese market are much higher than those in South Korea's home market.

Hyundai has said that it wants to build Genisse into an independent brand "with a complete product lineup, improve Hyundai brand value and improve corporate profitability", and put forward a plan to complete six product lineup by 2021, covering different segments such as SUV and sports coupe.

According to data from the Federation of passengers, the domestic luxury car retail market sold 1.4717 million vehicles in the first half of 2021, an increase of 39.7% over the same period last year, accounting for 14.6% of the total passenger car sales, indirectly reflecting the hot sales of China's luxury car market. However, it is not easy for Genisay to compete for market share of BBA. Mercedes-Benz, BMW and Audi each had more than 400000 vehicles in the first half of this year, and its layout in the domestic market is deep-rooted and difficult to shake in a short time. The idea of Genisay is not easy to target second-tier luxury brands. At present, except for Lexus, the second-tier luxury car market has been domestically made, and its layout in the domestic market has been relatively long. Lexus, as an imported brand, is also the head brand of the second-tier luxury market, and its competitive pressure is still relatively great. All in all, Genisse chose to re-enter China, which not only increases the possibility of development, but also has a lot of competitive pressure, so it is not easy to occupy a place.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat