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Recently, the real car map of the new Xingtu LX has been exposed. The new car has been upgraded in appearance and configuration. Its Chinese name is "Xingtu Chasing Wind." In terms of appearance, the new car adopts Xingtu family appearance design, matrix combination headlights have family characteristics, and the lower air intake mouth, with chrome trim, the whole vehicle shape is more sporty.

In terms of size, the length, width and height of the new Xingtu Wind Chaser are 4533/1848/1699mm and the wheelbase is 2670mm, which is consistent with the size of the old model. In line with its compact model identity.

In the configuration part, the new car will be equipped with 18-inch rim, openable panoramic skylight, 12.3-inch suspended through-going LCD screen, inductive memory tailgate, soundproof glass, SONY audio, Lion 4.0 Lion intelligent cloud system, dual-zone air conditioning, voice recognition, smart home IoT, panoramic image, FOTA cloud upgrade, wireless charging, AR enhanced reality navigation, etc.

In terms of power, it will be equipped with a 1.5T engine with a maximum power of 156 horsepower and a peak torque of 230 N·m. In terms of transmission, it will match CVT continuously variable transmission. The price part refers to the current Xingtu LX model on sale, and its manufacturer's guidance price range is 10.99- 150,900 yuan. It is expected that the price difference of "catching the moon and chasing the wind" is not big. At the end, the overall change of the new car is not big, adopting the integrated LED tail lamp group design, once the star way Chinese characters at the bottom right have been replaced by the brand-new name_star way chasing wind.

It is worth noting that Chery has many sub-brands, but its sales volume is not optimistic, and the overall sales volume is very low. For example, the monthly sales volume of TXL owned by high-end brand Xingtu is about 2000 vehicles, and the monthly sales volume of X90 of Jietu is also about 2000 vehicles. At present, the models with good sales performance under Chery Holdings mainly include Ruihu 8, Ruihu 7, Ruihu 5X, Arize 5 PLUS, Chery Small Ant and other models, and the monthly sales volume of these models is more than 5000 vehicles. According to the cumulative sales volume of Chery models last year, the cumulative sales volume of Ruihu series reached 323,537 vehicles last year. It is understood that the price range of Ruihu series models is 46,900 - 159,900 yuan, among which there are many models priced within 100,000 yuan. In 2018, Chery launched a high-end sub-brand Star Road, but its current market performance is far from the sales data of Linkages and WEY, which debuted in the same period. According to public data, the terminal cumulative sales volume of Xingtu from January to March this year was 5746 vehicles, the sales volume of Linke from January to March exceeded 53,000 vehicles, and the sales volume of WEY brand in the same period was close to 26,000 vehicles.

In this era when joint venture cars are selling cheaper and cheaper, independent high-end brands are also facing unprecedented pressure. Although Chery Automobile, as a brand with a long history, was founded in 1997, it has now slipped from a first-tier independent brand to a second-tier position. Even with excellent independent R & D strength, sales volume is not optimistic. In terms of marketing strategy, Chery seems to have been unable to get rid of its cheap market positioning, which also makes Chery seem particularly keen to create high-end brands. At present, Chery Automobile mainly relies on Chery brand, especially Ruihu 8 model, which has a strong performance in the market. However, for Chery, what is really worrying is not the change in overall sales volume, but in the product structure, Chery does not have the main products that are resistant to beating. As for how the sales volume of Xingtu Zhuifeng will be, this has yet to be verified by the market.

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