AutoBeta(AutoBeta.net)08/02 Report--

On August 2, Great Wall Harvard announced that the mass production version of HAVAL XY was officially named "Haver Beast". In addition, a series of official pictures have been released, and Harvard is expected to make its debut at the Chengdu auto show.

At the Shanghai Auto Show in April, the Harvard brand unveiled a number of models, including the XY concept car with the internal code name B02, which was built on the lemon platform and officially defined as the future flagship SUV of the Harvard brand. From the point of view of the appearance, the front face shape of the HAVAL XY concept car is highly recognizable and adopts a borderless design style, with a split design on both sides of the headlight group, with LED daytime driving lights at the top and an integrated light group at the bottom, which also appears in the Harvard brand for the first time.

From the side, the new car uses a through waistline and a very strong broken line design, which is very strong against the multi-spoke wheels. In terms of size, according to the previously declared information, the length, width and height of the new car are 4780/1890/1675mm and the wheelbase is 2800mm. In terms of power, Harvard is equipped with a 1.5T engine with a maximum power of 135kw. According to previous news, the new car may launch a model with lemon DHT hybrid system. According to previous news, Haver Beast is expected to be listed this year, positioning will be higher than Harvard H6.

As we all know, from 2020 to now, the Harvard brand has launched a number of new models, including Harvard Dog, Harvard's first love, Harvard Red Rabbit and so on, which gradually replace the old Harvard brand models and inject new momentum into the Harvard brand. Data show that the Harvard brand sold a total of 391500 vehicles in the first half of this year, of which the Harvard H6 was 196700, making it the highest-selling model of the Harvard brand. The cumulative sales of Harvard Dogs in the first half of the year were 44800, second only to Harvard H6 and Harvard M6. Although Harvard's first love sold only 30200 cars in the first half of the year, it has surpassed the Harvard F7 in one month. There are media reports that the Beast of Harvard is actually the new Harvard F7, similar to the new Harvard H2 replaced by Harvard's first love, but the news has not been confirmed.

Great Wall Motor has attracted a lot of attention since it launched the Haver Dog, and has attracted the attention of consumers through intensive new car launches and "alternative" marketing. In addition to the Harvard brand, for example, the Euler brand will launch Euler Lightning Cat and Euler Punk Cat in the future, and the WEY brand has launched WEY mocha and WEY lattes. It has been learned from the State intellectual property Office that Great Wall is speeding up trademark applications, including Kitty, Rock Cat, Royal Sister Cat, Princess Cat, Harvard chasing Wind, Great Wall hormones and so on. Admittedly, compared with the traditional naming way, Great Wall Motors' novel naming way can make consumers better remember, after all, while increasing netizens' topic and interaction of models, it can also enhance the popularity of models and brands in the market. However, for consumers, when buying cars, consumers will pay more attention to product power and technology, while novel naming can only drive the popularity of the market and eventually have to return to the product itself.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat