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According to media reports, there is a mysterious high-end community EP Club. The basic condition for car owners to join the high-end community EP Club is 10 million yuan. In other words, they need to spend 10 million yuan to buy NIO EP9 or help NIO sell cars up to 10 million yuan to get tickets to enter the high-end community EP Club. In the official definition of EP Club, NIO is the official user club and the most high-end user club within the NIO brand.

According to the 2021 EP Club membership rules announced by the Ulai website, in addition to buying EP9 and automatically becoming a member, EPclub members still include annual members and experience members. Secondly, we will intercept the azure value of the zero point users on December 10, 2020, and take the NIO value to rank among the top 120, the top 30 with the fastest annual growth and the top 2 among regional companies, together to form the annual membership of EPclub in 2021. According to the "Azura value Rule 2.0", you can get 10N Azura value (N is the unit of Azura value) in APP for 100 days in a row; independently invest in Ulai overcharging station, you can get 50N in the first year; and repurchase a Ulai car, you can get 500N Azura value; recommend friends to buy a new car to get 100N/; become a new car owner or co-owner can get 1000N. The owner of NIO car calls "NIO value" as "cow value". It is understood that there are many ways to obtain cow value, such as signing up and signing in for activities, doing official tasks, taking test driving, volunteering car owners, and so on. The quickest way to get the value of NIO is to buy a car, repurchase and successfully recommend a car.

Recently, a salesperson at the store told the media: "when the 'cow value' reaches a certain level, NIO will recommend you to enter the high-end social circle, where people are either rich or expensive." According to NIO's earlier introduction, EP Club can enjoy "EP9 driving experience, FE watching games, overseas study, celebrity sharing and other rights". According to the data released by NIO, the per capita sales of EP Club members in 2021 is 25 vehicles. Calculated according to the average price of 400000 yuan of vehicles, the per capita sales exceeded 10 million yuan. This so-called high-end community EP Club brings more than 2 billion in revenue to NIO. According to the data provided by Ullai, there are 108 new members of EP Club in 2021, accounting for more than 60% of the total number of members. Compared with 2020, the number of female members has increased by 16, with a total of 26, and the current sex ratio is 5.8 per cent. NIO also said that its members had a total of 397 cars in 2021, of which there were 216 ES8. Per capita recommended to buy 25 cars, recommended to buy up to 95 cars.

On this news, netizens have also posted: a big hoax, has been admiring Wei to the car owner's IQ tax payment in time and other related comments.

It is worth noting that the EP Club owners of NIO are the representative group of recommended car sales among the owners of NIO. In 2019, during the most difficult time in NIO, a small number of owners did their best to help NIO. Li Bin once said on several public occasions: "at that time, NIO was very difficult, and many people thought we couldn't do it, but when I saw a steady stream of orders coming in, I knew that NIO could be saved." According to media reports at that time, many owners of NIO cars not only paid for Wei to advertise, but also recommended their relatives and friends to buy NIO cars, and some even paid for a second NIO car to help Wei tide over the difficulties. And car owners recommend to buy a car, has also become one of the main sales methods. In an interview with the media on NIO Day in Chengdu, Li Bin revealed that the orders generated by the car recommended by old car owners in NIO accounted for more than 60 per cent of NIO's sales.

Li Bin, CEO of Xilai, once said that buying a car is not just buying a car, but "a ticket to a new way of life". Li Bin then said to the ticket that "tickets for a new lifestyle". First of all, it means that as a car, the product power is passed; the intelligent configuration such as autopilot and version update is also advanced in that year; secondly, it includes the user community, stores, activities, power exchange services, and so on, which is not just a new social lifestyle.

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